About this role
About the Role
We’re looking for a Creator Partnerships Manager to own and scale our creator pipeline end-to-end. This role blends creative instinct with strong operational execution — ideal for someone who lives and breathes short-form content while also thriving on structure, systems, and measurable results.
You will be responsible for discovering and building relationships with creators (primarily on TikTok and other short-form platforms), managing them through affiliate and retainer programs, and collaborating with the marketing team to turn high-performing creators into long-term paid partnerships and advertising collaborators.
What You’ll Do
Creator Sourcing & Onboarding
Identify, vet, and recruit creators aligned with brand and campaign goals Build a consistent pipeline of emerging and high-potential talent Manage outreach, negotiations, and onboarding processes
Creator Lifecycle Management
Oversee the full creator journey from initial contact through content delivery Maintain strong, ongoing relationships with creators to ensure consistency and quality Handle agreements, contracts, and communication across programs
Program Operations
Build and manage scalable affiliate and retainer programs Oversee product seeding, sample coordination, and operational logistics Create repeatable systems for creator communication and workflow tracking
Performance & Growth
Track creator performance metrics including engagement, conversions, and ROI Report on campaign outcomes and identify opportunities to scale winning partnerships Work with internal marketing teams to elevate top creators into paid partnerships and ad campaigns
Process Optimization
Continuously refine systems for creator management, content quality control, and reporting Improve operational efficiency as the creator program scales
Requirements
Who You Are
Experienced in influencer or creator partnerships, especially in short-form video ecosystems Deep understanding of creator culture, trends, and platform dynamics Highly organized and process-oriented — you enjoy building systems that scale Strong relationship builder with negotiation and communication skills Analytical and comfortable tracking performance data Self-starter with strong initiative and the ability to spot rising talent early
Nice to Have
Experience managing affiliate or ambassador programs Familiarity with influencer marketing tools such as Grin, Aspire, Upfluence, or similar Understanding of paid social and performance marketing