About this role
<p>Define clear positioning, messaging, and value propositions that highlight Cybex's innovation and leadership in child safety.<br>Craft compelling narratives that connect with parents emotionally while reinforcing trust in Cybex's safety promise.<br>Champion new product messaging, claims, and asset creation for US specific Car Seat Innovations<br>Lead go-to-market strategies for new products, driving buzz and engagement across retail, digital, and community channels, including media strategy and PR execution<br>Develop launch toolkits including training, sales materials, and digital assets to ensure consistent storytelling.<br>Conduct competitive analysis and track market trends to keep Cybex ahead of the curve.<br>Translate consumer insights into strategies that inform product roadmaps and marketing campaigns.<br>Partner with brand, creative, and digital teams to create campaigns that drive desire and conversion across all parts of the marketing funnel.<br>Ensure storytelling is consistent and impactful across all touchpoints.<br>Equip sales teams and retail partners with compelling content, training, and activation tools.<br>Collaborate on in-store experiences and promotional initiatives that bring the brand to life.<br>Monitor KPIs to measure success of launches and campaigns.<br>Continuously refine strategies to maximize reach, relevance, and results.</p> <p> </p> <p>Bachelor's degree in Marketing, Business, or related field (MBA a plus).<br>4-5+ years of product marketing or brand management experience, ideally in automotive, consumer goods, premium lifestyle, or juvenile products.<br>Proven track record of successful product launches and category growth.<br>Strong analytical and strategic thinking skills with a flair for creativity.<br>Excellent communication and presentation skills; ability to make the technical meaningful.<br>Collaborative team player, comfortable working cross-functionally with global and local partners.<br>Passion for child safety, design, and innovation.</p>