About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Job Description</H2> </div><div><p> </p> <p><strong>1. Marketing Strategy & Brand Positioning</strong></p> <ul type="disc"> <li>Develop the annual marketing plan for the Humrahi program aligned with the Diabetes/Chronic Therapy business strategy.</li> <li>Define brand positioning, messaging, and communication frameworks for Humrahi across patient and HCP touchpoints.</li> <li>Lead strategic planning for patient experience–led brand differentiation.</li> </ul> <div align="center"><hr align="center" size="2" width="100%"></div> <p><strong>2. Patient Engagement & Program Development</strong></p> <ul type="disc"> <li>Design end‑to‑end patient engagement journeys tailored to India’s diabetes management challenges.</li> <li>Conceptualize new value‑added services, content modules, and patient‑centric initiatives to enhance adherence and outcomes.</li> <li>Oversee development of training content for Diabetes Educators to ensure consistency of brand and medical messaging.</li> </ul> <div align="center"><hr align="center" size="2" width="100%"></div> <p><strong>3. Digital Marketing & Analytics</strong></p> <ul type="disc"> <li>Drive the digital transformation of Humrahi through mobile apps, CRM platforms, patient portals, and automated communication journeys.</li> <li>Partner with data teams to build dashboards, engagement funnels, and ROI analytics for all marketing interventions.</li> <li>Use insights to optimize campaigns, personalize patient engagement, and refine DE deployment strategies.</li> </ul> <div align="center"><hr align="center" size="2" width="100%"></div> <p><strong>4. Campaign Planning & Execution</strong></p> <ul type="disc"> <li>Create integrated marketing campaigns (digital + on‑ground + in‑clinic) to strengthen Humrahi visibility among patients and HCPs.</li> <li>Develop content for educational materials, awareness campaigns, and behavioural‑change programs.</li> <li>Ensure execution consistency across regions through robust campaign toolkits.</li> </ul> <div align="center"><hr align="center" size="2" width="100%"></div> <p><strong>5. Cross‑Functional Collaboration</strong></p> <ul type="disc"> <li>Work closely with therapy area marketing managers to align Humrahi messaging with core brand strategy.</li> <li>Partner with medical affairs to ensure scientific accuracy of content and patient education.</li> <li>Collaborate with sales leadership to deploy Humrahi assets effectively across key geographies.</li> <li>Engage with external ecosystem partners (clinics, hospitals, digital health platforms) to expand program reach.</li> </ul> <div align="center"><hr align="center" size="2" width="100%"></div> <p><strong>6. Performance Monitoring & Insights Generation</strong></p> <ul type="disc"> <li>Track key marketing KPIs including patient acquisition, engagement, satisfaction, digital activation, and retention.</li> <li>Analyse qualitative and quantitative patient data to inform continuous improvement.</li> <li>Conduct quarterly program reviews with leadership to showcase impact and future opportunities.</li> </ul> <div align="center"><hr align="center" size="2" width="100%"></div> <p><strong>7. Team Leadership (Marketing Function)</strong></p> <ul type="disc"> <li>Lead a team of marketing managers/executives supporting Humrahi program initiatives.</li> <li>Provide strategic guidance to ensure creative excellence and flawless execution.</li> <li>Foster a culture of innovation, insight‑driven decision making, and patient‑centric thinking.</li> </ul> <div align="center"><hr align="center" size="2" width="100%"></div></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Work Experience</H2> </div><div><p>10–15+ years of experience in healthcare/Pharma marketing, patient engagement, digital marketing, or chronic therapy programs</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Education</H2> </div><div><div>Graduation in Marketing</div></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Competencies</H2> </div><div><div>Collaboration</div><div>Stakeholder Management</div><div>Result Orientation</div><div>Developing Talent</div><div>Process Excellence</div><div>Innovation & Creativity</div><div>Customer Centricity</div><div>Strategic Agility</div></div></div></div>