About this role
<p><span style="font-size:12.0px"><a><img style="width:100%;height:100%" src="https://dmscdn.successfactors.com/04b3968df22a8ff930dddb879174053ebed3b686276b59d2ba309e5a18e878a2/static_content/7d9a8435e2ef4bab9b69/MY_HEADER_COMMERCIAL.JPG" alt="Career Portal Photo"></a></span></p><p style="line-height:normal;margin:0.0in;font-size:12.0pt;font-family:'Carlsberg Sans Light', sans-serif;color:#004028"><span style="color:windowtext">We are looking for a strategic, commercially driven, and inspiring <strong>Head of Channel Marketing</strong> to lead our channel growth agenda across on-trade and off-trade. This role is instrumental in shaping channel strategies, driving execution excellence, and delivering sustainable growth across volume, revenue, and profitability.</span></p> <p style="line-height:normal;margin:0.0in;font-size:12.0pt;font-family:'Carlsberg Sans Light', sans-serif;color:#004028"> </p> <p style="line-height:normal;margin:0.0in;font-size:12.0pt;font-family:'Carlsberg Sans Light', sans-serif;color:#004028"><span style="color:windowtext">If you are a strong leader with deep commercial acumen, passionate about translating strategy into impactful execution and building high-performing teams, this role is for you.</span></p> <p style="line-height:normal;margin:0.0in;font-size:12.0pt;font-family:'Carlsberg Sans Light', sans-serif;color:#004028"> </p> <p style="margin:0.0in;font-size:14.0pt;font-family:'Carlsberg Sans';line-height:17.0pt;color:#004028;font-weight:bold">What you’ll be doing</p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="line-height:15.0pt;margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif">Lead the development of future-fit channel strategies aligned with business growth priorities </span></li> <li style="line-height:15.0pt;margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif">Own end-to-end channel performance, delivering volume, revenue, and profitability targets </span></li> <li style="line-height:15.0pt;margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif">Translate brand strategies into channel-specific activation plans to win in-market </span></li> <li style="line-height:15.0pt;margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif">Drive premiumisation and portfolio growth through differentiated channel execution </span></li> <li style="line-height:15.0pt;margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif">Optimise route-to-market and strengthen distribution reach and quality </span></li> <li style="line-height:15.0pt;margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif">Partner closely with Sales to improve outlet penetration and execution standards </span></li> <li style="line-height:15.0pt;margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif">Deliver impactful trade marketing activations and enhance consumer experiences across touchpoints </span></li> <li style="line-height:15.0pt;margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif">Oversee agency partners and execution to ensure high-quality, insight-driven campaigns </span></li> <li style="line-height:15.0pt;margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif">Manage marketing investments with a strong focus on ROI and value creation </span></li> <li style="line-height:15.0pt;margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif">Continuously track performance, analyse insights, and optimise strategies for sustainable growth </span></li> <li style="line-height:15.0pt;margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif">Foster a high-performing, agile team environment and drive cross-functional collaboration</span></li> </ul> <p style="margin:0.0in;font-size:12.0pt;font-family:'Carlsberg Sans Light', sans-serif;line-height:20.0pt;color:#004028"><strong><span style="font-size:14.0pt;font-family:'Carlsberg Sans'"> </span></strong></p> <p style="margin:0.0in;font-size:12.0pt;font-family:'Carlsberg Sans Light', sans-serif;line-height:20.0pt;color:#004028"><strong><span style="font-size:14.0pt;font-family:'Carlsberg Sans'">What we’re looking for</span></strong></p> <p style="margin-right:0.0in;margin-left:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:'Carlsberg Sans Light', sans-serif">We are looking for a strategic and results-driven leader with strong commercial instincts and a passion for winning in the market. You bring a balance of big-picture thinking and hands-on execution, with the ability to influence stakeholders and inspire teams to deliver business results.</span></p> <p style="margin-right:0.0in;margin-left:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:'Carlsberg Sans Light', sans-serif">You thrive in a fast-paced environment, are highly analytical, and continuously seek opportunities to drive growth and improve performance.</span></p> <p style="margin:0.0in;font-size:12.0pt;font-family:'Carlsberg Sans Light', sans-serif;line-height:20.0pt;color:#004028"><strong><span style="font-size:14.0pt;font-family:'Carlsberg Sans'"> </span></strong></p> <p style="margin:0.0in;font-size:12.0pt;font-family:'Carlsberg Sans Light', sans-serif;line-height:20.0pt;color:#004028"><strong><span style="font-size:14.0pt;font-family:'Carlsberg Sans'">What you can expect </span></strong></p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif;color:#004028">An organisation that invests in your growth and empowers you to excel.<br><br></span></p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif;color:#004028">We consciously create an environment that genuinely focuses on developing our people through coaching.</span></p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"> </p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif;color:#004028">We empower individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact.</span></p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"> </p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif;color:#004028">A positive, inclusive, and high</span><span style="font-family:'Cambria Math', serif;color:#004028">‑</span><span style="font-family:'Carlsberg Sans Light', sans-serif;color:#004028">energy workplace where your contributions matter. The role places you at the heart of consumer experiences, and you will be supported by a team that values collaboration, compassion, and diverse perspectives. </span></p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"> </p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif;color:#004028">You can expect a team that celebrates wins together, moves with speed, and embraces innovation to deliver extraordinary results. Your ideas, courage to challenge the status quo, and passion for our consumer will be recognized and appreciated.</span></p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"> </p> <p style="margin:0.0in;font-size:12.0pt;font-family:'Carlsberg Sans Light', sans-serif;line-height:20.0pt;color:#004028"><strong><span style="font-size:14.0pt;font-family:'Carlsberg Sans'">Requirements:</span></strong></p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif;color:#004028">Bachelor’s Degree in Marketing, Business, or a related field </span></li> <li style="margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif;color:#004028">Minimum 10 years of experience in FMCG, with strong exposure to channel strategy, trade marketing, or commercial leadership </span></li> <li style="margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif;color:#004028">Proven track record in delivering business growth through channel strategies and execution </span></li> <li style="margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif;color:#004028">Strong leadership and team management capabilities </span></li> <li style="margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif;color:#004028">Excellent stakeholder management and influencing skills across functions </span></li> <li style="margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif;color:#004028">Strong analytical mindset with deep understanding of market dynamics and shopper behaviour </span></li> <li style="margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif;color:#004028">Experience managing agencies and optimising marketing investments </span></li> <li style="margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif;color:#004028">Strategic thinker with the ability to translate plans into actionable outcomes </span></li> <li style="margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif;color:#004028">Strong communication and presentation skills </span></li> <li style="margin:0.0in 0.0in 0.0in 24.0px;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-family:'Carlsberg Sans Light', sans-serif;color:#004028">Resilient, proactive, and results-oriented with a growth mindset</span></li> </ul><p style="text-align:center"><strong>Carlsberg Malaysia: Brewing for a Better Today and Tomorrow</strong></p> <p style="text-align:center"><em>For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.</em></p>