About this role
<p>The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.</p> <p>Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!</p> <p>Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!<br> </p> <p style="text-align:center"><b>#IWorkForAllForGood</b></p> <p style="text-align:justify"> </p> <p style="margin:0.0in;text-align:justify;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif"><strong>Purpose of the Role:</strong></p> <p style="margin:0.0in 0.5in 8.0pt 0.0in;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">To lead and execute Bel Foodservice/Out-of-Home (OOH) strategy across the Near & Middle East region (NME), driving growth beyond retail by developing channel strategies, building key stakeholder relationships, and delivering effective marketing initiatives.</p> <p style="margin:0.0in 0.5in 8.0pt 0.0in;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">The role is accountable for achieving business targets and ensuring efficient budget management, in line with the overall Bel NME strategy.</p> <p style="margin:0.0in;text-align:justify;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif"><strong>Main Accountabilities: </strong></p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Develop and execute BEL NME’s Foodservice/OOH vision, strategic roadmap, and brand strategies across the Near & Middle East region.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Identify and capitalize on growth opportunities in the Foodservice channel, including chefs, restaurants, catering companies, hotels, and other professional users.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Create and implement annual Foodservice marketing plans in collaboration with Sales, Trade Marketing, and local teams.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Continuously monitor market trends, customer needs, and business performance to recommend corrective actions and maximize growth.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Optimize Foodservice P&L, focusing on investment efficiency and profitability.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Lead market research and apply insights to shape actionable marketing strategies and activation plans.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Develop professional campaigns and activation programs—including chef engagement, partnerships, events, and digital initiatives—to recruit and retain foodservice professionals.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Manage partnerships with key stakeholders and ensure strong alignment with internal teams for flawless execution.</li> </ul> <p style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;margin-left:0.0px;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif"> </p> <p style="margin:0.0in;text-align:justify;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif"><strong>Qualifications and experience</strong></p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">+8 years of experience in marketing, including a relevant Multinational FMCG</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Out of Home (OOH) experience is required.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Trade Marketing or Sales experience is a plus.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Bachelor’s degree in marketing or relevant degree.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Bilingual proficiency in Arabic and English is mandatory; French is a plus.</li> </ul><p> </p> <p>If you think that this job is for you, please click now on the button "Apply". 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