The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024. Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you! Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project! #IWorkForAllForGood RESPONSIBILITIES – WHAT DOES SUCCESS LOOK LIKE? Brand Marketing Execution (50%) <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Support the Brand Manager in developing and executing annual marketing campaigns for key brands.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Assist in planning, coordinating and monitoring integrated marketing activities across digital, social media and in-store touchpoints.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Coordinate with internal stakeholders and external agencies to ensure timely and effective execution of marketing initiatives.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Support campaign tracking and post-campaign reporting.</li> </ul> Consumer Activation & Sampling (25%) <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Support the planning and execution of consumer activations, events and sampling programs.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Coordinate POSM, promotional materials and activation logistics.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Monitor execution quality and support campaign recaps.</li> </ul> Packaging & Innovation Projects (25%) <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Support packaging development projects, including artwork adaptation and coordination with agencies and cross-functional teams.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Follow up artwork approval processes and packaging implementation timelines.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Ensure packaging materials are aligned with brand guidelines and project requirements.</li> </ul> Other Tasks <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Support additional projects and tasks assigned by Brand Managers.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">Whether supporting a major campaign launch or helping with day-to-day brand operations, you will contribute to our brands’ growth through a proactive mindset, strong ownership and a can-do attitude.</li> </ul> <a name="_Hlk39741340"></a>SKILLS & EXPERIENCE REQUIREMENTS <ol style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:115%;font-size:11.0pt;font-family:Calibri, sans-serif">Requirements</li> </ol> <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 54.0pt 0.0cm 0.0px;text-align:justify;line-height:115%;font-size:11.0pt;font-family:Calibri, sans-serif">Bachelor’s degree in Marketing, Business Administration, Economics, Communication or related disciplines.</li> <li style="margin:0.0cm 54.0pt 0.0cm 0.0px;text-align:justify;line-height:115%;font-size:11.0pt;font-family:Calibri, sans-serif">Fresh graduates (or final-year students available for full-time internship/traineeship) and junior professionals with up to 2 years of experience in Marketing, Communications, Brand, Digital or agency enviroments are welcome to apply.</li> <li style="margin:0.0cm 54.0pt 0.0cm 0.0px;text-align:justify;line-height:115%;font-size:11.0pt;font-family:Calibri, sans-serif">Strong interest in Brand Marketing, FMCG and consumer-centric businesses.</li> <li style="margin:0.0cm 54.0pt 0.0cm 0.0px;text-align:justify;line-height:115%;font-size:11.0pt;font-family:Calibri, sans-serif">Previous internship experience in Marketing, Trade Marketing, Digital Marketing or related fields is a plus.</li> <li style="margin:0.0cm 54.0pt 0.0cm 0.0px;text-align:justify;line-height:115%;font-size:11.0pt;font-family:Calibri, sans-serif">Good command of English, both written and spoken.</li> </ul> <ol style="margin-bottom:0.0cm;margin-top:0.0px" start="2"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:115%;font-size:11.0pt;font-family:Calibri, sans-serif">Skills</li> </ol> <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Curious, proactive and eager to learn in a fast-paced FMCG environment.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Strong sense of ownership and willingness to take on challenges.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Organized and detail-oriented, with the ability to manage multiple projects simultaneously.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Strong communication and collaboration skills when working with cross-functional teams and external partners.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Comfortable working with data, presentations and project follow-ups.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Proficient in Microsoft Office, especially PowerPoint and Excel.</li> </ul> If you think that this job is for you, please click now on the button "Apply". 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Brand Marketing Intern (The Laughing Cow) (Ho Chi Minh City, VN) @ Groupe Bel

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