About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Purpose of the Job</H2> </div><div>Partner at all levels of the organization to develop, implement, and execute an organization-wide marketing strategy that increases market share, revenues, and profiles.</div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Role Summary:</b></H2> </div><div><p style="margin:0.0in 0.0in 10.0pt;line-height:115%;font-size:11.0pt;font-family:Aptos, sans-serif">Bring Hyundai’s brand to life across Europe! As <strong>Head of Section Brand Experience (m/w/d)</strong> you translate brand strategy into impactful experiences that connect customers with the brand across physical, digital, and phygital touchpoints. You lead the development of Brand Experience strategies and execute large-scale experiential initiatives, ensure consistency, creativity, and measurable business impact across all European markets.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>We want you to:</b></H2> </div><div><ul> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Develop Hyundai’s European Brand Experience strategy and translate into scalable frameworks, operational plans, and market-ready initiatives</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Lead, develop, and inspire a multidisciplinary Brand Experience team across Europe</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Drive the planning and execution of high-impact brand experiences, including motor shows, roadshows, experiential platforms, partnerships, and flagship events</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Act as the central coordinator across Marketing, Product, Communications, Digital, and market teams to ensure seamless experience delivery</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Define, implement, and continuously improve brand experience standards, toolkits, playbooks, and guidelines across all touchpoints</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Review and approve creative concepts, experience designs, and partner proposals to ensure alignment with brand strategy and objectives</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Manage significant budgets, resources, and agency partnerships while ensuring efficiency and commercial effectiveness</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Leverage consumer insights, cultural trends, and performance data to optimize brand experience initiatives and identify new opportunities</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Drive the integration of digital and phygital experience formats, including live content, social activation, and immersive technologies</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Monitor KPIs, benchmarking, and ROI metrics to continuously improve experience quality and business impact</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Ensure effective governance, risk management, and operational excellence across high-visibility activations and events</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>About you:</b></H2> </div><div><ul> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Master’s degree in Marketing, Brand Management, Communications, or a related field</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Additional qualifications in Brand Strategy, Customer Experience, or Digital Experience are advantageous ideally with Lifestyle/Sports background</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">10+ years of experience in Brand Experience, Marketing, Customer Experience, Partnerships, or related disciplines</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Advanced knowledge of brand strategy, handling major experiential platforms, sports sponsorships, events, roadshows, and sponsorship activations </li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Deep understanding of performance driven analytics, customer journey design, immersive storytelling, and brand activation</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Proven leadership experience managing multidisciplinary and cross-functional teams</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Strong track record delivering large-scale experiential projects in complex, multi-market environments</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Experience within the automotive industry or similarly complex consumer-facing sectors is preferred</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Strong understanding of brand identity systems and their translation into physical and digital environments</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Experience managing agencies, external partners, and significant marketing budgets</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Strong analytical skills with the ability to translate performance data, consumer insights, and trends into actionable strategies</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Excellent stakeholder management, communication, and influencing skills in international environments</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Fluent in English; additional European languages are advantageous</li> </ul> <p style="margin:0.0in;font-size:11.0pt;font-family:Aptos, sans-serif"> </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Rewards and Benefits</b></H2> </div><div><ul> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">A competitive salary and benefits package</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Flexible working hours and a hybrid working policy</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Continued learning and professional development</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Car sharing and lease mobility program</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Complimentary daily lunch at our canteen and subsidized breakfast options</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Complimentary fitness facility and the opportunity to join various sporting clubs</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Highly international working environment</li> </ul></div></div></div>