About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Purpose of the Job</H2> </div><div>Support market research by gathering and analyzing market data and trends as well as sales data.</div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Role Summary:</b></H2> </div><div><p>As our new <strong>Marketing Performance Analyst (m/w/d),</strong> you lead integrated analytics and reporting, enabling smarter investment decisions and measurable business impact. You act as a key interface between Marketing, CRM, Sales, and IT, ensuring transparency, consistency, and continuous optimization across all channels and markets.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>We want you to:</b></H2> </div><div><ul> <li>Define, track, and monitor marketing KPIs across brand, media, digital, CRM, and performance marketing activities</li> <li>Deliver integrated performance reporting and generate actionable insights to optimize campaigns and media investments</li> <li>Ensure high data quality, consistent tracking, and standardized reporting across European markets</li> <li>Translate complex data into clear recommendations and compelling stories for senior stakeholders</li> <li>Build and align processes between HQ and markets to improve transparency, efficiency, and performance</li> <li>Coordinate reporting and analytics alignment with Global HQ</li> <li>Conduct deep-dive analyses across the full funnel, including customer journeys, conversion, and channel effectiveness</li> <li>Collaborate with Marketing, Media, CRM, Sales, and IT teams to support data-driven decision-making</li> <li>Drive the development of data infrastructure, dashboards, and reporting solutions (BI, CRM, CDP)</li> <li>Act as a bridge between business and technical teams to support data and digital transformation initiatives</li> <li>Identify trends, risks, and opportunities to continuously improve marketing effectiveness</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>About you:</b></H2> </div><div><ul> <li>5+ years of experience in marketing analytics, media analytics, or data analysis in a corporate, agency, or consultancy environment</li> <li>Experience in the automotive industry, ideally within an OEM</li> <li>Strong understanding of full-funnel marketing (media, social, website, CRM)</li> <li>Proven experience working in multi-market or international environments</li> <li>Advanced analytical and quantitative skills, including data modelling</li> <li>Hands-on experience with BI tools (e.g. Power BI, Tableau, Looker)</li> <li>Experience with marketing data sources (ad platforms, GA4/Adobe Analytics, CRM, CDP systems)</li> <li>Strong understanding of marketing KPIs and performance measurement frameworks</li> <li>Experience with marketing/media mix modelling is a plus</li> <li>Familiarity with AI and advanced analytics applications in marketing is an advantage</li> <li>Strong communication and storytelling skills with the ability to influence senior stakeholders</li> <li>Structured, detail-oriented, and able to manage multiple priorities in a fast-paced environment</li> <li>Proactive, solution-oriented team player with strong stakeholder management skills</li> <li>Fluent in English; additional European languages are a plus</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Rewards and Benefits</b></H2> </div><div><ul> <li>A competitive salary and benefits package</li> <li>Flexible working hours and a hybrid working policy</li> <li>Continued learning and professional development</li> <li>Car sharing and lease mobility program</li> <li>Complimentary daily lunch at our canteen and subsidized breakfast options</li> <li>Complimentary fitness facility and the opportunity to join various sporting clubs</li> <li>Highly international working environment</li> </ul></div></div></div>