About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Purpose of the Job</H2> </div><div><p>Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Role Summary:</b></H2> </div><div><p style="margin:0.0in 0.0in 10.0pt;line-height:115%;font-size:11.0pt;font-family:Aptos, sans-serif">Strengthen Hyundai’s presence within Europe’s lifestyle and cultural landscape. As our <strong>Lifestyle Communications Manager (m/w/d),</strong> you develop impactful storytelling initiatives, build strong relationships with media and influencers, and create meaningful brand moments that connect Hyundai with relevant audiences beyond traditional automotive communication. You act as a strategic connector between brand, culture, media, and lifestyle trends across European markets.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>We want you to:</b></H2> </div><div><ul> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Develop and implement a pan-European lifestyle communications strategy aligned with brand and business objectives</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Build and maintain strong relationships with editors-in-chief, lifestyle journalists, influencers, and key media stakeholders</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Identify emerging media opportunities, lifestyle trends, and cultural moments to strengthen Hyundai’s brand positioning</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Design and execute tailored storytelling initiatives, media programs, and lifestyle experiences across European markets</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Create compelling narratives and brand moments that position Hyundai within relevant cultural and lifestyle contexts</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Activate sponsorships, partnerships, and events through integrated PR and media initiatives</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Ensure consistent and impactful brand representation across all lifestyle communication touchpoints</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Collaborate closely with Marketing, Influencer Marketing, Paid Media, markets, and Global PR teams</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Drive projects end-to-end — from ideation and planning through execution and performance review</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Support the continuous evolution of Hyundai’s lifestyle communication approach through insights, learnings, and innovation</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>About you:</b></H2> </div><div><ul> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Master’s degree in PR, Marketing, Communications, or a related field</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">12–15 years of experience in lifestyle communication, PR, media, or brand communication environments</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Strong automotive experience, ideally within agencies, editorial environments, or corporate communications</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Deep understanding of the European lifestyle and media landscape</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Strong network within lifestyle media, culture, and influencer ecosystems</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Excellent stakeholder management and relationship-building skills</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Strong storytelling and creative ideation capabilities with a sense for impactful brand moments</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Ability to independently lead projects from concept to execution and evaluation</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Experience working with Asian brands and international environments is an advantage</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Fluent in English; additional European languages are highly desirable</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Rewards and Benefits</b></H2> </div><div><ul> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">A competitive salary and benefits package</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Flexible working hours and a hybrid working policy</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Continued learning and professional development</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Car sharing and lease mobility program</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Complimentary daily lunch at our canteen and subsidized breakfast options</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Complimentary fitness facility and the opportunity to join various sporting clubs</li> <li style="font-size:11.0pt;font-family:Aptos, sans-serif">Highly international working environment</li> </ul></div></div></div>