About this role
<p>Bailey International is a forward-thinking company dedicated to excellence in Sales Operations and Supply Chain management. We specialize in engineering, manufacturing, and sourcing hydraulic and electronic control solutions that drive key industries like agriculture, construction, and transportation. With a steadfast focus on quality, innovation, and customer success, we take pride in being a trusted partner in motion control solutions. Whether on the shop floor or in the boardroom, our culture is built on integrity, collaboration, and a commitment to continuous improvement.</p><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Job Summary</b></H2> </div><div><p><span style="font-size:12.0pt;font-family:Arial, sans-serif">The Senior Demand Generation Specialist is responsible for developing, executing, and optimizing integrated marketing campaigns that generate qualified leads, accelerate sales opportunities, and support revenue growth across Bailey International’s marketing channels. This role uses data, customer insights, and cross-functional collaboration to improve campaign performance, strengthen customer engagement, and support the full buyer journey from awareness through conversion. </span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Job Responsibilities</b></H2> </div><div><ul> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Executes integrated demand generation campaigns across email, paid search, social media, display advertising, webinars, content marketing, and other digital channels</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Develops and optimizes lead nurturing campaigns that move prospects through the buyer journey</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Supports account-based marketing (ABM) initiatives targeting strategic customer and prospect accounts</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Partners with Product Management on product launches and go-to-market campaigns</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Understands complex products and services, identifies critical features and benefits, and continuously identifies opportunities to improve lead generation and conversion performance</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Works closely with the Marketing Operations Coordinator to oversee automated marketing workflows, customer segmentation, lead scoring, and life-cycle campaigns, as well as to oversee marketing campaign results reporting and KPI dashboards</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Manages paid search and paid social campaigns, as well as SEO/GEO initiatives and website landing page conversion optimization, working with vendor agencies as needed</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Analyzes campaign data and provides recommendations for continuous optimization around campaign messaging, landing pages, and digital advertising copy</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Supports development of sales enablement materials that help accelerate opportunities, as well as supports trade shows, customer events, webinars, and product launches, as needed</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Coordinates campaign assets with the Visual Content Specialist, product managers, and external vendors</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Effectively communicates with and presents to senior leadership and key project stakeholders</span></li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Job Requirements</b></H2> </div><div><ul> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Bachelor's degree in Marketing, Business, Communications, or related field preferred; equivalent combination of education and relevant experience may be considered</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">At least five years of experience in a demand generation, digital marketing, marketing automation, or a related B2B marketing role</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Experience executing multi-channel marketing campaigns</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Experience using marketing automation and CRM platforms (HubSpot preferred)</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif"><strong>French</strong> language proficiency preferred based on customer, product, or market support needs.</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Industrial, manufacturing, or technical marketing experience is preferred</span></li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Essential Job Function</b></H2> </div><div><ul> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Develop and execute integrated demand generation campaigns.</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Manage lead nurturing, segmentation, and marketing automation workflows.</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Analyze campaign performance and recommend optimizations.</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Collaborate with Sales, Product Management, eCommerce, and external vendors.</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Support product launches, webinars, events, trade shows, and sales enablement.</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Strong analytical, communication, project management, and presentation skills.</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Ability to translate complex technical products into customer-focused messaging.</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Ability to manage multiple campaigns and priorities in a fast-paced environment.</span></li> </ul> <p><span style="font-family:arial, helvetica, sans-serif"><strong>Physical/Work Environment Requirements</strong></span></p> <ul> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Sits in an office environment and/ or in front of a computer for long periods of time with or without reasonable accommodations</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Ability to travel up to 15-20% of the time for meetings, trade shows, or other business needs with or without reasonable accommodations</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Occasional evening/weekend work based on business needs</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Hybrid role based within Knoxville-area radius (1 hour/50 mile)</span></li> </ul></div></div></div><p>At Bailey International, we prioritize culture and seek candidates who embody our core values: Passion, Teamwork, Creativity, and Delivery. The ideal candidate brings a positive attitude, thrives in a collaborative environment, communicates proactively, and demonstrates curiosity, innovation, and adaptability. As a company rooted in continuous improvement, we encourage all employees to contribute creatively, while fostering both personal and team growth. We are committed to building an inclusive workplace where everyone feels valued and respected. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by federal, state, or local laws. If this resonates with you, we’d love to hear from you.</p>