About this role
<p style="margin-bottom:11.0px"><span style="font-size:11.0pt"><span><span style="font-family:Calibri, sans-serif">Welcome to the intersection of energy and home services. At NRG, we’re all about propelling the next generation of leaders forward. We are driven by our passion to create a smarter, cleaner and more connected future. We deliver innovative solutions that make our customers’ lives easier—helping them power, protect, and intelligently manage their homes and businesses. To do this, we need creative and talented people to join our company.</span></span></span></p> <p style="margin-bottom:11.0px"><span style="font-size:11.0pt"><span><span style="font-family:Calibri, sans-serif">We offer a dynamic work environment and a unified and inclusive culture. NRG fosters a strong sense of belonging that leads to better collaboration and business performance. Our company programs are designed to help employees develop the skills they need for success now and in the future. In everything we do, we aim to champion our employees and bring value to our customers, investors and society.</span></span></span></p> <p style="margin-bottom:11.0px"><span style="font-size:11.0pt"><span><span style="font-family:Calibri, sans-serif">More information is available at www.nrg.com. Connect with NRG on Facebook, LinkedIn, and follow us on Twitter @nrgenergy.</span></span></span></p> <div> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">The Senior Manager, Digital Marketing & Web Experience will lead a design, content, and digital communications team dedicated to creating exceptional customer-facing experiences for Direct Energy Canada. Reporting to the Director of Brand Marketing and Creative, this role demands strong business acumen, analytical expertise, and collaboration across teams. The ideal candidate will lead the strategy, performance, and optimization of directenergy.ca while ensuring brand alignment and high-quality content across all digital platforms, including the online shopping experience, authenticated account platform, and mobile app. </span></p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">This role owns the digital experience from discovery and consideration, driving prospects and customers through to conversion and retention channels (platforms owned by the digital team), driving measurable business outcomes through content, email, and website performance. The Senior Manager will partner closely with Product, Digital, and Customer Experience teams to execute acquisition and retention strategies, optimize performance, and continuously improve the customer journey. </span></p> </div> <div> <p> </p> </div> <div> <p> </p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><strong>Essential Duties/ Responsibilities: </strong></span></p> </div> <div> <p> </p> </div> <div> <p> </p> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Act as primary owner of the directenergy.ca website, ensuring performance, governance, and continuous improvement. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Lead a team responsible for website content, email marketing, and digital content and communications to deliver customer-centric experiences. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Develop governance and operating processes across digital properties to ensure efficient execution and brand consistency. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Drive and contribute to achievement of KPIs including conversion rates, enrollments, engagement, and customer experience metrics. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Partner with Product, Digital, and IT teams to publish content and ensure brand alignment across platforms. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Collaborate with Customer Experience teams to execute retention strategies and lifecycle communications. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Lead development of the website roadmap aligning business goals, marketing priorities, and customer needs. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Drive exploration and adoption of emerging digital tools, platforms, and AI-driven capabilities, staying current on industry trends to continuously improve team effectiveness and customer outcomes. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Lead implementation of advanced SEO practices, including structured data and schema, to enhance content discoverability, support generative search experiences, and improve overall digital performance. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Own email marketing oversight and lifecycle communications aligned to business objectives. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Lead optimization initiatives including A/B testing, UX improvements, and data-driven enhancements. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Ensure consistency of brand, messaging, and content across all platforms including web, app, and account experiences. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Manage multiple digital initiatives across scope, timeline, and budget. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Champion user-centered design and continuous improvement through insights and testing. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Partner across marketing, product, and analytics teams to support campaigns and digital initiatives. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Mentor and develop team members, fostering a collaborative and high-performing culture. </span></p> </li> </ul> </div> <div> <p> </p> </div> <div> <p> </p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><strong>Working Conditions: </strong></span></p> </div> <div> <p> </p> </div> <div> <p> </p> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Hybrid working environment (Calgary, AB). </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Some overtime required as projects demand. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Some travel <10%. </span></p> </li> </ul> </div> <div> <p> </p> </div> <div> <p> </p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><strong>Minimum Qualifications: </strong></span></p> </div> <div> <p> </p> </div> <div> <p> </p> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Post-secondary education in technology (Computer Science, MIS) or business (Commerce, Marketing) or related field. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">6-10+ years web design and development experience across platforms. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">3-5+ years managing web or digital teams. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Experience collaborating with development teams to design digital solutions. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Leadership experience with enterprise-level CMS platforms. </span></p> </li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p style="margin:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Successful experience building and implementing omni-channel personalization at scale in a B2C context, with tools like Adobe Journey Optimizer.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p style="margin:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Demonstrated strong stakeholder management abilities, detailed analysis and reporting skills</span></p> </li> </ul> </div> <div> <p> </p> </div> <div> <p> </p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><strong>Skills and Experience: </strong></span></p> </div> <div> <p> </p> </div> <div> <p> </p> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Proven leadership and collaboration skills with focus on team development. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Strong analytical ability with data-driven decision making. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Deep understanding of UX, user journeys, and content strategy. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Experience with A/B testing, SEO, and GEO. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Familiarity with enterprise tools such as Adobe Experience Manager, Workfront, analytics platforms. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Experience with in-platform CMS management is an asset. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Strong communication skills across digital and business stakeholders. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Experience in high-volume B2C industries such as utilities, telecom, financial services, or subscription services is an asset. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Someone who believes in the power of constructive feedback, open communication, and having fun at work. Life is too short not to enjoy what you do and the people you do it with. </span></p> </li> </ul> </div><p style="margin-bottom:11.0px"><span style="font-size:11.0pt"><span><span style="font-family:Calibri, sans-serif">NRG Energy is committed to providing broad access to employment opportunities for diverse job seekers, and to ensuring our workforce represents the diverse communities we serve. We abide by human rights legislation and accommodate applicants and employees in accordance with applicable law.</span></span></span></p> <p style="margin-bottom:11.0px"><span style="font-size:11.0pt"><span><span style="font-family:Calibri, sans-serif">Any information you provide through this form will be used and disclosed for the purposes of considering your application and, if you are offered a job, in relation to your employment (including post-employment activities). If you have provided references, you consent to us contacting such references and obtaining your personal information from them. Do not submit references if you have not obtained the consent of such references. Your personal information will otherwise be handled in accordance with our privacy policy.</span></span></span></p> <p style="margin-bottom:11.0px"><span style="font-size:11.0pt"><span style="font-family:Calibri, sans-serif"><em>DEML employs individuals in the Provinces of Alberta, Ontario, British Columbia, and Saskatchewan. We regret that we will be unable to hire you for this role if your regular remote work location is not within one of these listed provinces. Please reach out to <a href="mailto:[email protected]" style="color:#0563c1;text-decoration:underline">[email protected]</a> if you have any questions.</em></span></span></p>