About this role
<p style="margin:0.0cm -24.0pt 0.0cm 0.0cm;text-align:center;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="color:black;background-color:white"><strong><span style="font-size:14.0pt;font-family:'Segoe UI', sans-serif;background-color:white">MARKETING EXECUTIVE</span></strong></span></p> <p style="line-height:normal;margin:0.0cm 0.0cm 8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><strong>AREA/DEPARTMENT </strong></p> <p style="line-height:normal;margin:0.0cm 0.0cm 8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif;color:#333333">The Marketing & Communications Department is dedicated to developing strategies that enhance the Pestana Hotel Group brand among stakeholders. Our mission is to align the promotion of our organization, services, and products with the company's vision, core values, and strategic goals.</span></p> <p style="line-height:normal;margin:0.0cm 0.0cm 8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"> </p> <p style="line-height:normal;margin:0.0cm 0.0cm 8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><strong>JOB DESCRIPTION</strong></p> <p style="line-height:normal;margin:0.0cm 0.0cm 8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif;color:#333333">Pestana Hotel Group is seeking an experienced and dynamic <span style="background-color:white">Marketing Executive to j</span>oin our team. This role involves creating and implementing marketing strategies and collaborating with various departments to ensure cohesive and effective communication.</span></p> <p style="line-height:normal;margin:0.0cm 0.0cm 8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"> </p> <p style="line-height:normal;margin:0.0cm 0.0cm 8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><strong>KEY RESPONSABILITIES</strong></p> <ul style="margin-bottom:0.0cm;margin-top:0.0px" type="disc"> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">Market and Trend Analysis:</span></strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif"> Conduct thorough analysis of market trends, consumer behaviour, and competitor activities.</span></li> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">Marketing Strategy and Planning:</span></strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif"> Develop and implement comprehensive marketing strategies that align with business objectives. </span></li> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">Campaign and Product Development:</span></strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif"> Design and execute campaigns and product launches that enhance customer experience.</span></li> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">Brand Consistency:</span></strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif"> Ensure brand coherence and consistency across all marketing channels (online and offline), adhering to brand guidelines.</span></li> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">Content Strategy:</span></strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif"> Plan and strategize compelling audiovisual content, including photoshoots and videos, to engage target audiences.</span></li> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">Crafting Detailed Briefings:</span></strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif"> Create detailed and clear briefings for content production, including creative direction and scheduling.</span></li> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">Operational Liaison:</span></strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif"> Act as the primary point of contact for operational teams regarding brand and product activations.</span></li> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">Cross-Departmental Collaboration:</span></strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif"> Work closely with various departments (shared services, operations, sales, digital, e-commerce, etc.) to implement marketing initiatives and projects.</span></li> </ul> <p style="margin:0.0cm 0.0cm 8.0pt 36.0pt;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif"> </p> <p style="line-height:normal;background-color:white;margin:0.0cm 0.0cm 8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif;color:#333333">WHO ARE WE LOOKING FOR?</span></strong></p> <p style="line-height:normal;background-color:white;margin:0.0cm 0.0cm 8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><strong><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif;color:#333333">REQUIREMENTS:</span></strong></p> <ul style="margin-bottom:0.0cm;margin-top:0.0px" type="disc"> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">A degree in Marketing, Communications, or a related field.</span></li> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">Proven experience as <span style="background-color:white">a Marketing Executive or </span>in a similar role.</span></li> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">A minimum of 4 years of professional experience.</span></li> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">Demonstrated ability to develop and implement effective marketing strategies.</span></li> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">Proven organizational skills with the ability to manage multiple projects and meet deadlines.</span></li> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">Strong communication skills and a proactive approach to collaboration across various company divisions.</span></li> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">Proficiency in data analysis to refine and optimize marketing strategies.</span></li> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">High level of rigor and attention to detail.</span></li> </ul> <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="line-height:normal;background-color:white;margin:0.0cm 0.0cm 8.0pt 0.4px;font-size:11.0pt;font-family:Calibri, sans-serif;text-indent:0.4px"><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif;color:#333333">Fluency in English.</span></li> </ul> <ul style="margin-bottom:0.0cm;margin-top:0.0px" type="disc"> <li style="color:#333333;line-height:normal;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;font-family:'Segoe UI', sans-serif">Integrity, honesty, and a team player spirit are essential qualities.</span></li> </ul>