About this role
<h1 id="globalPageTitle" style="text-align:center"><span id="fbJobReqTitle" style="font-size:14.0pt">Social Commerce Manager (m/w/d)</span></h1> <div style="text-align:center">To start as soon as possible in Darmstadt, Germany</div> <p> </p> <div> <p>We are Coty, a world‑leading cosmetics company. We are the global market leader in fragrances and number 3 in decorative cosmetics. Our extensive portfolio of many renowned brands is sold in over 150 countries. We believe in beauty with a progressive vision and in brands that inspire our consumers – wherever they are in the world.</p> <p>Successful brands in the luxury and lifestyle segments form part of the local portfolio. Colleagues from <strong>HUGO BOSS, CALVIN KLEIN, GUCCI, BURBERRY, CHLOÉ</strong>, and many more are looking forward to welcoming you!</p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>What You Can Expect</strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Work smart – Up to 50% home working, trust‑based working hours and flexible working arrangements</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Team – A positive working atmosphere and culture shaped by diversity, collaboration and enjoyment</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">International environment – Working in an international corporate setting with flat hierarchies and exciting projects</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Workplace – A modern working environment</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Parking & transport links – Free on‑site parking, a central location and excellent public transport connections</li> </ul> <p style="margin:0.0cm 0.0cm 8.0pt 36.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>POSITION OVERVIEW:<br></strong>As Social Commerce Manager, you are responsible for the planning, execution, and optimization of social commerce activations, working closely with key retail partners such as Douglas and Flaconi.</p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">You will drive consumer-centric, full-funnel social commerce initiatives across Coty’s portfolio, combining influencer marketing, content, community, and e-commerce in close collaboration with internal teams (Sales, Marketing, PR, Influencer Marketing) as well as external partners and agencies.</p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Key Responsibilities</strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Support the development and continuous optimization of the DACH social commerce strategy, aligned with full-funnel advocacy objectives and the marketing plan</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Independently plan, execute, and optimize social commerce activations, including influencer, creator, and content-driven campaigns in collaboration with retail partners</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Develop customer- and retailer-specific programs to drive sell-out across Coty’s cross-divisional brand portfolio, ensuring alignment with KPIs and commercial targets</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Build and maintain strong relationships with key retail partners (e.g. Douglas, Flaconi), positioning Coty as a strategic and innovative social commerce partner</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Support the development of test-and-learn initiatives, pilot activations, and opportunity analyses</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Monitor, analyze, and evaluate campaign performance, deriving actionable optimization recommendations</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Identify trends, platform developments, and high-performing content formats to continuously evolve the social commerce approach</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Contribute to and collaborate on European social commerce initiatives, supporting the scaling and adaptation of best practices, activations, and strategic partnerships across markets</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Create and share best practices and learnings across markets and teams</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Manage agencies and external partners, including briefing, coordination, and controlling</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Support budget planning and tracking for assigned projects</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Conduct competitive analysis and monitor category developments<br><br></li> </ul> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Required Skills & Competencies</strong></p> <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:0.4px">Bachelor’s or master’s degree in business administration, Marketing, Digital Media, or a related field</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:0.4px">Initial relevant professional experience (e.g. 3–5 years) in social media, influencer marketing, e-commerce, or key account management</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:0.4px">Strong understanding of social platforms, creator economy, and digital ecosystems</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:0.4px">Experience working with retailers and/or e-commerce environments is a strong plus</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:0.4px">Structured, independent working style with strong ownership mindset</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:0.4px">Strong analytical skills and KPI-driven thinking</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:0.4px">Excellent communication and presentation skills</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:0.4px">Creative mindset with a passion for content and digital innovation</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:0.4px">Solid project management skills and ability to work in cross-functional, matrix organizations</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:0.4px">Technical understanding (e.g. tracking, tagging, platform mechanics) is a plus</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:0.4px">Fluent in English and German (written and spoken)</li> </ul> <p> </p> <h3>YOUR JOURNEY WITH US</h3> <p>Have we sparked your interest?</p> <p>If so, we look forward to receiving your complete application documents, including your earliest possible start date and salary expectations.</p> <p>Your direct contact for this position is <strong>Christopher Johnson</strong>.</p> <p> </p> <div> <h3>ABOUT US</h3> <p>Coty is one of the world’s largest cosmetics companies and manages a prestigious portfolio of brands in fragrances, decorative cosmetics, as well as skin and body care. Coty is the global leader in fragrances and ranks number 3 in decorative cosmetics, with products sold in more than 150 countries worldwide. Coty and its brands are also committed to a range of social initiatives and strive to reduce their environmental impact.</p> <p>For more information about Coty Inc., please visit our website at <strong><a href="https://www.coty.com">www.coty.com</a></strong>.</p> <p>At Coty, we value diversity. We are committed to providing equal employment opportunities regardless of skin colour, background, religion, gender, nationality, sexual orientation, age, citizenship, marital status or disability.</p> </div> </div>