About this role
<h1 id="globalPageTitle" style="text-align:center"><span id="fbJobReqTitle" style="font-size:14.0pt">Content Creation Manager</span></h1> <div style="text-align:center">To start as soon as possible in Darmstadt, Germany</div> <p> </p> <div> <p>We are Coty, a world‑leading cosmetics company. We are the global market leader in fragrances and number 3 in decorative cosmetics. Our extensive portfolio of many renowned brands is sold in over 150 countries. We believe in beauty with a progressive vision and in brands that inspire our consumers – wherever they are in the world.</p> <p>Successful brands in the luxury and lifestyle segments form part of the local portfolio. Colleagues from <strong>HUGO BOSS, CALVIN KLEIN, GUCCI, BURBERRY, CHLOÉ</strong>, and many more are looking forward to welcoming you!</p> <h3>WHAT YOU CAN EXPECT</h3> <ul> <li><strong>Work smart</strong> – Up to 50% home working, trust‑based working hours and flexible working arrangements</li> <li><strong>Team</strong> – A positive working atmosphere and culture shaped by diversity, collaboration and enjoyment</li> <li><strong>International environment</strong> – Working in an international corporate setting with flat hierarchies and exciting projects</li> <li><strong>Workplace</strong> – A modern working environment</li> <li><strong>Parking & transport links</strong> – Free on‑site parking, a central location and excellent public transport connections</li> </ul> <p> </p> <p><strong>POSITION OVERVIEW</strong></p> <p>The Content Creation Manager is responsible for the development, steering, and operational execution of brand‑driven and performance‑oriented content across social media, community formats, and DTC channels, with a focus on Consumer Beauty brands in the DACH region. The role combines consistent brand storytelling with clearly conversion‑driven formats such as live shopping via TikTok Shop.</p> <p><strong> </strong></p> <p><strong>KEY RESPONSIBILITIES</strong></p> <ul> <li>Strategic development, build‑up, and management of brand‑relevant content across social media, community touchpoints, and DTC channels, aligned with defined Brand, Media, and PR & Influencer Marketing objectives</li> <li>Ownership of the brand‑led TikTok Shop content strategy, including live shopping formats and native content with a focus on sales performance, storytelling, and brand impact</li> <li>Development and continuous optimization of the DTC content strategy for the owned webshop, including SEO and GEO optimization to increase visibility and relevance</li> <li>Development, management, and continuous enhancement of the TikTok Shop affiliate marketing strategy to drive sustainable revenue and GMV growth</li> <li>Independent creation and post‑production of social media content (photo, video, short‑form), as well as active support of events for targeted content production and activation</li> <li>Management of external agencies and coordination of internal stakeholders to ensure efficient, brand‑compliant, and performance‑driven content execution</li> <li>Close, cross‑functional collaboration with Marketing, Media, and PR & Influencer Marketing teams to deliver integrated campaigns and derive measurable learnings</li> <li>Identification, further development, and scaling of successful content formats based on performance analyses</li> <li>Monitoring and control of agency and project budgets in alignment with the Senior Social Media & Content Manager</li> <li>Preparation of results, insights, and action recommendations for business reviews, management updates, and selected stakeholder communications</li> </ul> <p> </p> <p><strong>REQUIRED SKILLS & COMPETENCIES</strong></p> <ul> <li>Very strong understanding of social media and content strategies, particularly within the TikTok and DTC environment</li> <li>Strong instinct for platform trends, relevant formats, and audience dynamics</li> <li>Strong visual and creative sense for imagery, storytelling, and video content</li> <li>Hands‑on experience in the creation, post‑production, and publication of photo and video content for social media using common video, image‑editing, and publishing tools</li> <li>Understanding of SEO‑ and GEO‑relevant requirements and the use of corresponding analysis and optimization tools</li> <li>Experience with CMS and shop systems (e.g. Shopify), business ad managers, as well as DAM/PIM systems and influencer/creator tools (e.g. Traackr) is considered an advantage</li> <li>Basic understanding of UX/UI principles for digital content and product detail pages</li> <li>Ability to think about and further develop content from both a creative and performance‑driven perspective</li> <li>Strong affinity for numbers and analytical thinking to evaluate content, channel, and shop performance</li> <li>Structured, self‑driven working style with high personal initiative and a hands‑on mentality</li> <li>Very strong communication and collaboration skills when working with internal stakeholders and external partners</li> <li>High openness to AI tools, new technologies, and innovative ways of working</li> <li>Very good written and spoken German and English skills</li> </ul> <p> </p> <h3>YOUR JOURNEY WITH US</h3> <p>Have we sparked your interest?</p> <p>If so, we look forward to receiving your complete application documents, including your earliest possible start date and salary expectations.</p> <p>Your direct contact for this position is <strong>Christopher Johnson</strong>.</p> <p> </p> <div> <h3>ABOUT US</h3> <p>Coty is one of the world’s largest cosmetics companies and manages a prestigious portfolio of brands in fragrances, decorative cosmetics, as well as skin and body care. Coty is the global leader in fragrances and ranks number 3 in decorative cosmetics, with products sold in more than 150 countries worldwide. Coty and its brands are also committed to a range of social initiatives and strive to reduce their environmental impact.</p> <p>For more information about Coty Inc., please visit our website at <strong><a href="https://www.coty.com">www.coty.com</a></strong>.</p> <p>At Coty, we value diversity. We are committed to providing equal employment opportunities regardless of skin colour, background, religion, gender, nationality, sexual orientation, age, citizenship, marital status or disability.</p> </div> </div>