About this role
<p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">THE ROLE</span></strong></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">OPTIMIZE, ENABLE, INNOVATE!<br><br></span></strong></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">RESPONSIBILITIES<br><br></span></strong></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">PR & Communication Activation Planning</span></strong></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Plan and design PR and communication activations tailored to the local market, in strict alignment with global brand guidelines</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Develop activation plans across relevant communication touchpoints to drive brand awareness and consumer engagement in align with marketing team.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Lead local planning and execution management for PR and communication activations related to new product launches, new door openings, and events</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Work closely with internal stakeholders (Marketing, Sales, Digital, etc.) and external partners to ensure alignment, execution quality, and on-time delivery</span></li> </ul> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Influencer Marketing </span></strong></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Plan and execute the social media activations across categories (Fragrance, Makeup and Skincare)</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Evaluate and select relevant influencers (KOLs & KOCs) to match brand profiling and needs with social agencies.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Build and maintain influencer relationships with on-going communication for brand/product exposure to help Coty’s brands to achieve top of mind awareness.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Manage the day to day communication with external agencies for campaign briefs, status updates and report management following global reporting template, and participate in monthly business report and/or any ad-hoc business reporting needs.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Execute media/consumers/KOLs events such as launch press events, media trips, consumer/influencers “Meet & Greet” event and etc.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Manage all paid and unpaid influencer campaigns with agencies and be responsible for all executions to drive negotiations and achieve best-in-class execution in respect with brand spirit/ positioning and global guidelines.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Support in 360-development for yearly KOL, KOC, brand ambassador, celebrity collaboration from initial proposals to assets creation</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Deeply understand the detailed tactics of Influencer management in order to be able to drive traffic to online/offline sales touchpoints through social / KOL activities, and to evaluate the effectiveness with measurable KPIs.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Build solid and trackable social measurement standard to ensure the success of influencer marketing</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Assist in budget tracking and ensuring timely invoicing/billing processes with internal and external parties.</span></li> </ul> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'"> </span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Comprehensive Media Buying Management (Social, Digital, OOH)</span></strong></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Identify cross-channel opportunities by integrating paid media assets across digital, social, OOH, and retailer e-commerce platforms to drive meaningful business impact and consumer engagement, including media strategy development and execution.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Partner closely with the marketing team to maximize synergy across all paid media touchpoints throughout the consumer journey.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Share media performance insights, measurement frameworks, and industry benchmarks across paid media channels with internal stakeholders to support data-driven decision-making and continuous optimization.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Manage media buying and reporting in alignment with global guidelines, ensuring compliance, transparency, and consistency across markets.</span></li> </ul> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Press Relation Management</span></strong></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Coordinate with external PR agencies and global brand teams to align on press assets, guidelines, and local implementation requirements.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Oversee press asset distribution, gifting and seeding activities through agency partners for press and trade media.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Support the development and maintenance of local press relationships via agency collaboration, ensuring appropriate exposure across print, online, social and lifestyle media.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Manage the local adaptation of global PR materials through agency partners, ensuring relevance to the local market while strictly adhering to global guidelines.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Review and consolidate media coverage and social buzz reports provided by agencies to track visibility and performance.</span></li> </ul> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">YOU ARE A COTY FIT</span></strong><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'"><br>You like to make a difference. As an experienced PR & Communication professional, you will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements: <br><br></span></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Degree Holder in Communications, PR, Marketing or any relevant discipline</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Min 5 years of PR / influencer Marketing / Media Promotion preferably in beauty industry and prestige/ luxury brand experience</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Prior experience working with media/social agency will be added advantage</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Having the network of all media contacts including Traditional/Digital/Social and relevant lifestyle industry’s Influencers will be a plus</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Media relation experience will be a plus</span><span style="font-size:11.0pt;line-height:115%;font-family:'Yu Mincho', serif"> </span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Consumer Engagement experience will be a plus</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">English language proficiency (both written and oral communication)</span></li> </ul> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Well organized, high efficiency & strong multi-tasking management skill in fast-paced environment</span></li> </ul> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">If you’re ready to support and shape the future of beauty, we want you on our team!<strong><br> </strong></span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">WHAT WE OFFER</span></strong><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'"> </span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way. </span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. </span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.</span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">ABOUT US</span></strong><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'"> </span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day.</span><span style="font-size:11.0pt;line-height:115%;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you. </span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;line-height:115%;font-family:'Brown LL TT Light'">Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self. </span></p>