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Assoc Director, Brand Rybelsus (Beijing, Beijing, CN) @ novonord

Beijing, Beijing, CNOnsiteFull-time
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About this role

<p> </p><p>About position </p> <p><br>1) Independently develop Rybelsus brand strategy to achieve business objectives in short and medium term: <br>• Drive the development of short-term and medium-term brand plans <br>• Develop impressive brand story and strategy for Rybelsus to support fast uptake in China market, with clear strategy-to-action communication and alignment<br>• Contribute to the overall GLP-1 portfolio strategy development with insightful inputs <br>• Manage brand promotion budget to ensure effectively meet business objectives and company polices <br>• Approver &amp; owner &amp; reviewer of promotional materials<br>2) Manage brand team and collaborate with different stakeholders effectively<br>• Motive and develop direct reports to meet business goals/objectives and support further development <br>• Follows up on the performance of direct reports, plan and implement corrective actions if necessary<br>• Ensure a good communication and cooperation with cross-functional stakeholders, such as field force, medical, MAPA and commercial team etc.,<br>• Actively and openly contribute to the intra and inter-team collaboration and take leadership in core functional projects if necessary <br>• Maintain good relationship with national opinion leaders and key customers to ensure a deep market understanding</p> <p>About Requriments</p> <p>• Relevant graduate level degree, e.g., Medical, Pharmacy, Science or Business Administration</p> <p>• More than 10 years pharmaceutical industry experience<br>• Business analysis and project management experience</p> <p>• Demonstrate a solid understanding of market, product knowledge and key customers<br>• Demonstrate ability in exploits experiences in driving marketing plan and strategies<br>• Demonstrate ability to drive the implementation of marketing projects in new and innovative ways <br>• Good communication skill and able to lead cross function projects<br>• Proactive and self-motivated <br>• Strong analytical skills; strategic thinking <br>• Innovative; open-minded <br>• Fast response to change</p><p><span style="color:#000000"><span style="font-size:12.0px"><span style="font-family:Verdana, Geneva, sans-serif">We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.</span></span></span></p> <p> </p> <p><span style="color:#000000"><span style="font-size:12.0px"><span style="font-family:Verdana, Geneva, sans-serif">At Novo Nordisk, we&apos;re not chasing quick fixes – we&apos;re creating lasting change for long-term health. For over 100 years, we&apos;ve been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what&apos;s possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we&apos;re making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.</span></span></span></p>

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