About this role
<p style="margin:0.0cm 0.0cm 8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">This high visibility leader will develop and drive the execution of the regional marketing strategy for Beauty & Home– a dynamic, innovative and consumer focused business.</p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">The Regional Marketing Manager will be responsible for developing & executing the regional growth strategy for Beauty and Home aligned with the global strategy for each market segment:</p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Establish a strong connection/relationship with the Global Beauty & Home business, marketing and technical teams, and align the global and regional strategies that have been developed to date.</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Help coordinating and executing voice of the customer interviews and pipeline previews to strategic customers</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Identify gaps in the regional portfolio and activate regional innovation initiatives that will help winning on the market place</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">In conjunction with Global Beauty & Home Strategic Marketing team, refine the strategic plan for the region. Work closely with the global and regional stakeholders to ensure alignment and seamless execution.</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Provide leadership to regional sales, marketing, and technical teams to execute key growth initiatives & projects</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Report on a monthly basis on KPIs for the regional strategic initiatives and new product sales in the region.</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Develop a comprehensive understanding of current market trends leading to product positioning and value propositions we can offer to drive profitable business growth.</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Interface across functions to facilitate and lead business initiatives that result in differentiating Lubrizol as a supplier in the Beauty and Home</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Coordinate with Promotional Marketing team to assure well planned execution and activation at regional level of the planned initiatives</li> </ul> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif"> </p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif"><strong>Essential Job Functions </strong></p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">As Regional Strategic Marketing Manager, you will:</p> <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Develop and implement the regional marketing strategy with a sense of urgency to achieve our desired target market position. Align the regional strategy with the global LLS strategy, working closely with the Global Strategic Marketing team.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif"><a name="_Hlk174726113"></a>Develop a solid understanding of unmet needs in the regional market for each of the segments, uncovering market-specific product gaps and customer needs to help influence the global innovation roadmap.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Track regional trends and consumer preferences to build a complete understanding of the regional brands’ ecosystem and potential value creation initiatives that can be activated.</li> </ul> <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Identify new product/formula/concept development and innovation needs and manage the appropriate innovation projects in the region, following corporate processes such as Stage & Gate</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Drive new business development and position Lubrizol as a differentiated and leading supplier in focused sectors. Develop growth plans by connecting customer needs with Lubrizol core technologies.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Propose and implement new applications for existing portfolio based on regional consumer insights</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Partner with Regional Applications team and Sales team to ensure quality pipeline and execution of regional projects throughout the entire process</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Keep close contact with the industry, stay abreast of trends, maintain critical external relationships</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Collaborate with Product Management team on regional launch price strategy to ensure financial and growth targets are achieved</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Lead regional new product/concepts launches by defining and executing direction on positioning, pricing and placement to ensure market acceptance.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Direct, support and/or develop promotional activities, sales tools, advertising, customer presentations, trade shows and conferences.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Plan, execute and oversee regional digital marketing, including marketing database, email, and display advertising campaigns, being responsible for the regional lead management process.</li> </ul> <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 8.0pt 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Measure and report performance of marketing campaigns and assess against goals (ROI and KPIs).</li> </ul> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif"><strong>Skills, Qualifications, Experience, Special Physical Requirements:</strong></p> <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 8.0pt 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Bachelor’s degree in business, chemistry or pharmaceutical.</li> <li style="margin:0.0cm 0.0cm 8.0pt 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">10 years of marketing and/or business development experience either at B2B and/or B2C companies</li> <li style="margin:0.0cm 0.0cm 8.0pt 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Experience in the personal care industry.</li> <li style="margin:0.0cm 0.0cm 8.0pt 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Demonstrated ability to work in a matrix, multi-national organization.</li> <li style="margin:0.0cm 0.0cm 8.0pt 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Commercial development acumen including value chain analysis, customer needs analysis, value proposition.</li> <li style="margin:0.0cm 0.0cm 8.0pt 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Creative marketing skills/capabilities</li> <li style="margin:0.0cm 0.0cm 8.0pt 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Excellent verbal and written communication skills.</li> <li style="margin:0.0cm 0.0cm 8.0pt 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Demonstrated leadership and team facilitating skills in a cross-functional environment.</li> <li style="margin:0.0cm 0.0cm 8.0pt 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Strong leadership and interpersonal skills in order to drive results through cross functional environments.</li> <li style="margin:0.0cm 0.0cm 8.0pt 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Expected travel approximately 30%.</li> <li style="margin:0.0cm 0.0cm 8.0pt 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">MBA with marketing focus or PhD in related subjects are considered a plus.</li> </ul> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif"><strong>Success Competencies:</strong></p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">•Decision Making</p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">•Results Orientation</p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">•Strategic Thinking</p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">•Talent Enhancement</p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">•Adaptability</p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">•Establishing Trust</p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">•Financial Acumen</p>