PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION Drive effective and efficient brand activation across WHS multi-channel ecosystem by translating global and local strategies into impactful market execution. This role ensures strong cross-functional alignment across Local Brand Communication, Business Units, Assortment Planning, and Wholesale Sales, delivering brand-led and channel-specific campaign activation that maximizes sell-through, increases account share of business (SOB), and accelerates digital and retail performance. KEY RESPONSIBILITIES 1. Strategy & Planning • Develop and execute integrated WHS brand activation strategies aligned with overall marketing and business objectives. • Identify key consumer segments for each wholesale account and design tailored communication strategies within brand guidelines. • Own WHS marketing calendar planning and execution, integrating global campaigns, local priorities, and account-exclusive initiatives. • Build structured activation roadmaps by channel and account to ensure focused execution on high-impact moments. 2. Partnerships & Cross-functional Collaboration • Build and maintain strong working relationships with key WHS partners (e.g., ABC Mart, Musinsa, Shoemaker, fashion & sports specialty retailers) and internal channel teams. • Partner closely with CM and SPOMA teams to drive authentic brand endorsement through influencer and athlete seeding and incubation programs. • Manage cross-functional collaboration with Brand Communication, Retail Marketing, VM, Digital Activation, and Culture Marketing to deliver fully integrated activations. 3. WHS Channel Marketing Execution • Plan and execute content creation, localization, events, product launches, and trade marketing activities across WHS accounts. • Ensure all activations are executed consistently in line with global and local brand guidelines. • Work in close partnership with RMK and VM teams to deliver best-in-class in-store execution and collaborate with BC and DA teams to drive integrated digital storytelling that strengthens brand presence and elevates consumer experience across touchpoints. 4. Sales Enablement & Performance Analysis • Provide WHS sales teams with effective marketing tools, materials, training, and campaign guidance to drive sell-through. • Track and analyze campaign performance, consumer feedback, and account insights to optimize activation effectiveness. • Leverage market trends, consumer behavior, and competitive analysis to continuously refine strategies and execution. 5. Budget & ROI Management • Own and manage WHS brand activation budgets to ensure efficient resource allocation and cost control. • Monitor ROI and ROMI, driving performance optimization through disciplined planning, execution, and evaluation. KEY PERFORMANCE INDICATORS (KPIs) • NPS (Country / Key City / Key Category) • Net Sales • Full-price Sell-through Rate • Account Share of Business (SOB) • Compliance with MaEx Guidelines • Monthly MaEx Accuracy vs. RFC LE • ROMI (Return on Marketing Investment) • Year-end Marketing Inventory Level KEY RELATIONSHIPS • Brand Activation • Business Units • Assortment Planning • Wholesale Sales (Multi-account manager) • Planning & Media Activation, Culture Marketing, Sports Marketing, Retail Marketing, Visual Merchandising, Digital Activation • External partners KNOWLEDGE, SKILLS & ABILITIES • Strong understanding of full marketing mix (advertising, events, sponsorship, retail, PR, digital), preferably within a global brand or sporting goods environment. • Proven ability to translate global strategies into strong local execution. • Solid experience in marketing budget planning, management, and ROI tracking. • Strong communication and presentation skills with internal and external stakeholders. • Advanced proficiency in MS Office. • Experience working across both local market and regional/global marketing organizations preferred. • Strong collaboration, project management, and execution capabilities. • High level of ownership, accountability, and problem-solving mindset. • Fluent in English; fluent in Korean preferred. EDUCATION & EXPERIENCE / MINIMUM QUALIFICATIONS • Bachelor’s degree in business, Marketing, or related field, or equivalent professional experience. • 6 years of experience in marketing, brand activation, or channel marketing roles. • Experience in wholesale, retail, or sales-driven marketing environments is strongly preferred. • Experience working within multi-business and multi-channel organizational structures preferred.

Wholesale Marketing Manager (Seoul, KR) @ adidas

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