About this role
<div>This role is responsible for the execution, development, and strategic direction of the AdiClub Members community in Colombia. The position plays a key role in driving member engagement, retention, and growth through innovative loyalty initiatives, data-driven decision-making, and seamless customer experiences aligned with global and local business objectives.</div> <div> </div> <div> <h3><strong>Key Responsibilities</strong></h3> <ul> <li>Lead the end-to-end strategy and execution of the AdiClub membership program in Colombia.</li> <li>Develop and implement loyalty initiatives to improve member acquisition, engagement, retention, and lifetime value.</li> <li>Manage and continuously optimize the member lifecycle, including onboarding, engagement campaigns, and reactivation strategies.</li> <li>Analyze member data and behavior to generate actionable insights, identify trends, and support strategic decisions.</li> <li>Collaborate with cross-functional teams (Marketing, Digital, CRM, Retail, and E-commerce) to ensure consistent and high-quality member experiences across all touchpoints.</li> <li>Define and track KPIs related to loyalty performance, including membership growth, engagement rates, and revenue contribution.</li> <li>Drive innovation in loyalty programs, benchmarking against industry best practices and emerging trends.</li> <li>Ensure alignment with global AdiClub strategies while adapting initiatives to <strong>l</strong>ocal market needs and opportunities.</li> <li>Manage relationships with external partners or vendors supporting loyalty platforms, campaigns, or analytics.</li> </ul> <hr> <h3><strong>Qualifications & Requirements</strong></h3> <ul> <li>Bachelor’s degree in Marketing, Business Administration, or a related field.</li> <li>Proven experience in loyalty programs, customer engagement strategies, or membership-based initiatives.</li> <li>Strong analytical skills with demonstrated ability to manage and interpret data to drive decision-making.</li> <li>Advanced English proficiency (written and spoken) is required.</li> <li>Ability to translate complex data into clear insights and business actions.</li> </ul> </div>