About this role
<div style="text-align:center;margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif" align="center"><hr align="center" size="2" width="100%"></div> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Purpose & Overall Relevance for the Organization</strong></p> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif"><strong> </strong></p> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif">In Southeast Asia, wholesale remains a critical growth and brand‑building engine. As Manager, WHS Activation, you will be responsible for setting the SEA regional framework for wholesale partners – to support the country brand teams in bringing the adidas brand and product stories to life in those channels, ensuring premium, consistent, and consumer‑led execution at the point of sale.</p> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <div style="margin:0.0in;text-align:center;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif" align="center"><hr align="center" size="2" width="100%"></div> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Key Responsibilities</strong></p> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif"><strong> </strong></p> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Wholesale Activation Strategy (Sport & Specialty)</strong></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Own the WHS activation strategy, aligned with Global, Emerging Markets and Southeast Asia strategies.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Translate seasonal brand, category, and franchise priorities into clear wholesale activation frameworks, KPIs, and budget management.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Ensure activations reflect the technical credibility and performance authority of adidas.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Balance global consistency with channel and partner‑specific relevance, as well as brand and commercial</li> </ul> <div style="margin:0.0in;text-align:center;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif" align="center"><hr align="center" size="2" width="100%"></div> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Partner Activation & In‑Store Frameworks</strong></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Ensure excellence in:</li> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="circle"> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Product storytelling and education</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Visual merchandising and POS execution</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Consumer engagement moments and launches</li> </ul> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Collaborate with partners to elevate adidas visibility while respecting retailer brand and environment standards.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Drive consistent execution across stores, doors, and markets.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Flexible/adaptable approach in order to maximize brand & commercial output</li> </ul> <div style="margin:0.0in;text-align:center;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif" align="center"><hr align="center" size="2" width="100%"></div> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Channel & Category Collaboration</strong></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Partner closely with WHS commercial teams in cluster and countries, Category Management (Performance and/or Lifestyle), Brand, Sports Marketing, and GTM teams.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Support key category & calendar moments</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Ensure WHS activations reinforce category priorities and commercial objectives.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Align activations with sell‑in and sell‑out strategies</li> </ul> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-bottom:0.0in;text-align:center;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif"><hr align="center" size="2" width="100%"></li> </ul> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Planning, Budget & Timeline Management</strong></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Oversee country WHS activation planning calendars, milestones, and budgets for sport and specialty channels.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Ensure on‑time delivery of all activation assets and on-brand execution.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Track spend, ensure compliance with brand and finance guidelines, and optimize investment effectiveness.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Proactively identify risks and mitigation plans according to business realities.</li> </ul> <div style="margin:0.0in;text-align:center;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif" align="center"><hr align="center" size="2" width="100%"></div> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Performance Tracking & Effectiveness</strong></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Monitor activation quality and impact through KPIs such as:</li> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="circle"> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Execution compliance</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Sell‑out uplift</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Consumer engagement and feedback</li> </ul> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Conduct post‑activation reviews and capture learnings.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Use insights to continuously improve activation approaches and tools.</li> </ul> <div style="margin:0.0in;text-align:center;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif" align="center"><hr align="center" size="2" width="100%"></div> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Key Relationships</strong></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Internal:</strong> Brand Activation, Category Management, GTM, Sports Marketing, Commercial & Key Account Teams, Finance, Supply Chain</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>External:</strong> Sport and specialty wholesale partners, Agencies, vendors</li> </ul> <div style="margin:0.0in;text-align:center;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif" align="center"><hr align="center" size="2" width="100%"></div> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Knowledge, Skills & Experience</strong></p> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif"><strong> </strong></p> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Professional Experience</strong></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">5–8 years of experience in Brand Activation, Wholesale Marketing, Retail Marketing, or Trade Marketing, ideally within sports or performance brands.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Strong experience working with sport and specialty retail channels.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Background in wholesale activation within a matrixed organization.</li> </ul> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Functional Skills</strong></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Strong understanding of performance retail environments and consumer journeys.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Excellent project management and execution skills.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Ability to translate brand strategy into practical, in‑store activation.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Solid budget management and analytical capabilities.</li> </ul> <p style="margin:0.0in;line-height:normal;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Leadership & Behaviors</strong></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Consumer‑first and execution‑obsessed.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Strong communicator and collaborator with retail partners & country teams.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Comfortable operating in fast‑paced, high‑expectation environments.</li> <li style="margin-bottom:0.0in;line-height:normal;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif">Resilient, adaptive, proactive, and solution‑oriented.</li> </ul> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p>