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Director, Product Marketing, Kids Footwear (Shanghai, SH, CN) @ adidas

Shanghai, CNOnsiteFull-time
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About this role

<p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-family:Calibri, sans-serif">Purpose &amp; Overall Relevance for the Organization:</span></strong></p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Recognize sport and consumer insights.</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Heavily influence category direction and drive its implementation.</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Execute strategies to tactical plans.</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Steer a cross-functional product creation team to deliver the category vision.</span></li> <li style="margin:0.0in 0.0in 8.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Lead and develop the category team.</span></li> </ul> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-family:Calibri, sans-serif">Key Responsibilities:</span></strong></p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Manage a team and develop their functional and social skills using available resources to create a top performing team.</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Set and manage strategic category direction; ensure cross-functional alignment.</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Identify new business opportunities to drive innovation and / or commerciality.</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments.</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Have full understanding of the product creation process to drive it forward.</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Be a role model for all team members in regards to strategic direction and the product creation process.</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Show leadership through living the brand values while fostering a performance culture.</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process.</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Challenge the cross-functional team to ensure creation of industry leading products.</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Analyse and report category business performance to ensure achievement of category KPIs.</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Positively represent the category both internally and externally.</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Be a competent partner for category and ranging discussions with markets.</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Define projects to optimize category performance and steer to conclusion.</span></li> <li style="margin:0.0in 0.0in 8.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Build an understanding of product information systems and the interlinking functions – clarity on respective timelines </span></li> </ul> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-family:Calibri, sans-serif"> </span></strong></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-family:Calibri, sans-serif">Key Relationships:</span></strong></p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Steer a strong relationship and ensure constant dialogue/feedback with Your category across all functions, other categories and creation centers (if appl.)</span></li> <li style="margin:0.0in 0.0in 8.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Cross-functional team (Design, Development, Materials, Costing, Planning) Markets</span></li> </ul> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-family:Calibri, sans-serif">Knowledge, Skills and Abilities:</span></strong></p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Manage a team to create industry leading products</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Inspire, coach and lead; set framework for performance and growth</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">In-depth knowledge of respective product category</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Advanced analytical skills, be solution driven and result oriented, strong business orientation</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Ability to thrive in a fast paced environment</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Strong communication skills</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Lateral thinking and challenge status quo</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Profound consumer, market and retail knowledge especially in regards to different needs of different countries/ regions</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Step up to conflicts and work towards a diplomatic solution</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Execute change management</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Cooperate effectively to maintain and develop trustful relationships</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Ability to travel</span></li> <li style="margin:0.0in 0.0in 8.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Passion for sports</span></li> </ul> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:Calibri, sans-serif"> </span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-family:Calibri, sans-serif">Requisite Education and Experience / Minimum Qualifications:</span></strong></p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">College degree, preferably in marketing/business /textile/fashion</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Minimum of 10 years Product Marketing experience with Kids’ FTW Product Marketing experience as a must have</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">At least 5 years of experience in managing and developing direct reports</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Strong leadership skills</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Experience in trade or sales is helpful</span></li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">Fluent in English (oral/written)</span></li> <li style="margin:0.0in 0.0in 8.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif;text-indent:5.3333px"><span style="font-family:Calibri, sans-serif">PC skills (MS Office programs)</span></li> </ul> <p style="margin:0.0in 0.0in 8.0pt 0.25in;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p>

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