About this role
<p>Purpose & Overall Relevance for the Organization</p> <p>At adidas, we believe through sport we have the power to change lives. As part of our Marketplace Transformation journey in LAM, this role plays a critical part in shaping the future of our regional wholesale business.</p> <p>The Senior Manager Sales Development – Region Accounts is responsible for driving and elevating the regional relationship with key accounts across Latin America, integrating local strategies into a single, powerful regional business plan.</p> <p>You will help scale adidas’ footprint across the region—enhancing brand presence, consumer experience, and market share—while challenging the status quo and unlocking new commercial opportunities.</p> <p>---</p> <p>Key Responsibilities</p> <p>Strategic Leadership & Regional Planning</p> <p>· Support country in creation of the regional strategic account plan (STAP)</p> <p>· Set a clear vision and direction to drive traction, focus, and measurable impact for the channel</p> <p>Marketplace & Channel Development</p> <p>· Identify key opportunities for Generalist accounts across LAM (key category, models development example Comfort). Work closely with BU to define strong strategy based on countries need.</p> <p>· Build and roll out the Never-Out-of-Stock (NOS) acceleration model for Generalist, identifying priority partners per country and a core carry-over assortment (~20 articles) from SS27 onwards.</p> <p>· Kick off and steer the strategic-account subcommunity for accounts with regional presence, aligning best practices in:</p> <ul> <li style="list-style-type:none"> <ul> <li> POS execution, operations, and digital / omni-channel best practices</li> <li>Pre-season alignment: strategic bets, exclusivity, killer prices, calendar, and commercial moments</li> </ul> </li> </ul> <p>· Identify white spaces and growth opportunities across countries and channels, unlocking new commercial space within the generalist landscape.</p> <p>Go-to-Market Excellence</p> <p>· Own the regional go-to-market process for the channel (SS27/FW27), elevating key milestones such as prelines, presales (HZO), and top-to-top meetings.</p> <p>· Ensure best-in-class execution in:</p> <p>o Assortment planning and seasonal range architecture per account cluster</p> <p>o Strategic bets, commercial toolkits, and seasonal calendar alignment with BU / CTC</p> <p>o FTW wall moodboards and in-store presentation standards</p> <p>· Deliver a one-pager of key priorities for top strategic accounts ahead of presales, ensuring elevated conversations with accounts and full visibility to BU, VP WHS, and VP Brand.</p> <p>Perfect Store & Predictive Sales Planning</p> <p>· Act as ambassador for Perfect Store across the channel, building use cases and supporting training for the country WHS audience.</p> <p>· Monitor and identify cross-country / cross-channel transfer and over-buy opportunities to optimize sell-through.</p> <p>Stakeholder Management & Operating Rhythm</p> <p>· Establish a clear operating rhythm with SR KAM / KAM of the channel, ensuring consistent download, alignment, and follow-through across markets.</p> <p>· Document best practices and pre-season alignment in a structured way on the WHS SharePoint, ensuring formal communication and visibility to KA Directors, SD, Dir Marketplace, and WHS VPs.</p> <p>· Provide regular progress updates to the Director Marketplace Transformation and VP WHS.</p> <p>---</p> <p>Key Relationships</p> <p>· Director Marketplace Transformation (line manager)</p> <p>· Country SR KAM / KAM and Sales Directors across LAM</p> <p>· VP Wholesale, VP Brand, BU / CTC, Demand Planning, Analytics, and Omni teams</p> <p>· Generalist & department-store strategic accounts (e.g., Falabella, Ripley, Liverpool, Paris)</p> <p>Knowledge, Skills and Abilities</p> <p>· Strong commercial acumen in wholesale / multi-brand retail, with a solid understanding of generalist and department-store business models.</p> <p>· Proven ability to lead through influence in a matrixed, multi-country environment without direct line authority over country teams.</p> <p>· Strong analytical capability; comfortable translating data into commercial action (NOS, sell-through, forecast accuracy).</p> <p>· Excellent stakeholder management and executive communication / storytelling skills.</p> <p>· Fluent in Spanish and English; Portuguese is a plus.</p> <p>Requisite Education and Experience / Minimum Qualifications</p> <p>· University degree in Business, Commercial, or a related field.</p> <p>· Minimum 6–8 years of experience in sales / commercial roles within wholesale, retail, or consumer goods, ideally with regional scope.</p> <p>· Experience working with generalist accounts or department stores strongly preferred.</p>