Manager Retail Marketing & Activation Area: GCA Department: Offline Channels Direct Reporting Line: Director Retail Marketing Indirect/Secondary Reporting Line: Subsidiary/Country: GCA Location: Shanghai GSMS Grade: M4 Number of Personnel Managed: Cost Center/Budget and/or Revenue Responsibility: <div style="border:none;border-bottom:solid windowtext 1.0pt;padding:0.0in 0.0in 1.0pt 0.0in"> </div> Purpose & Overall Relevance for the Organization: <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="color:black;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Drive innovative retail concepts and pilot new consumer engagement experiences to elevate brand impact and differentiate adidas within the marketplace.</li> </ul> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="color:black;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Lead and steer the execution of the GCA/Global Brand Strategy locally through consistent deployment and development of GCA sign-off set up and the retail marketing plan also toolkits throughout the GCA country clusters, delivering into all relevant Brand and Commercial KPIs.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Drive business results thru in-store consumer engagement program and promotions with a brand-right approach. Elevate the consumer experiences to be more consistent across all channels.</li> </ul> Key Responsibilities: <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Collaborate with GCA CE team, BUs, Brand coms, MOPs and CTC team to ensure smooth and high-quality GCA sign-off set up twice a year.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Develop retail marketing toolkits and guidelines based on GCA annual retail marketing plan and seasonal ISC calendar of GCA country clusters, supporting both the global brand priorities and category needs.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Cooperate with GCA country clusters omni channel - retail marketing team to understand their market, retail and MWB plan to determine how marketing campaigns and ISC materials “come to life” at retail by creating executional campaign guidelines.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Manage and review budget with supervisor for monthly campaigns guideline creations and GCA sign-off set up in accordance to MWB plan. </li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Facilitate the internal and external communication of the developed retail marketing plans within the organization.</li> <li style="color:black;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Provides analysis of the results of the key retail marketing initiatives</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Manage and maximize with NTP team on all key vendors partners, including but not limited to: Creation, Props, POP, Retail Activation, etc. to ensure that the partnerships are maximized. </li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Work with the GCA CE HUB and GCA CE team in resolving issues related to retail store development, in-store communication and visual merchandising activities</li> <li style="color:black;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Provides leadership for horizontal as well as vertical reports</li> <li style="color:black;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Well understand with brand theme, further use this knowledge to identify and leverage activation & community building opportunities for the adidas brand</li> <li style="color:black;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Support the development of the Retail activations programs in Key store format.</li> <li style="color:black;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Understand the target consumers profile, well briefing to agency to efficiently get qualified proposal</li> <li style="color:black;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Collaborate cross functionally to help steer stake holder alignment on own retail activations</li> <li style="color:black;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Calendar developed and x function resource leverage, good at time arrangement</li> <li style="color:black;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Analytical skills and tracking sales performance after execution</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Other job-related work assigned by supervising manager</li> </ul> KPIS <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">On-time, high quality implementation GCA sign-off</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">On-time, high quality and cost effective deployment of in-store communication program</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"><a name="_Hlk26373279"></a>Meet GCA sales target.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">NPS</li> </ul> Key Relationships: <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">GCA Brand Communications</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">GCA BUs</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">GCA Visual Excellence /VD</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">GCA MOPs</li> <li style="color:black;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">GCA Retail Design</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">GCA Channel</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Region Retail Marketing</li> </ul> Knowledge, Skills and Abilities: <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Excellent verbal and written communication skills (both English and Mandarin)</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Strategic mindset with strong executional abilities</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Excellent presentation skills</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Excellent leadership and cross functional management skills</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Strong aesthetic and creative sense</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Ability to balance aesthetics with business acumen</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Excellent skills in motivating, coaching and engaging teams</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Ability to plan, prioritize and organize</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Works well under pressure</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Proactive with a positive attitude</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Advanced user of MS Office suite of products</li> </ul> Requisite Education and Experience / Minimum Qualifications: <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Minimum 4 years’ experience in Retail Marketing planning/management with leading consumer goods company.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Extensive understanding of GCA retail business, retail implementation and retail marketing</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Knowledgeable about GCA sports and international sports. An interest and desire to participate in and learn about sports i.e. a sports enthusiast</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">University Degree or above. Preferably in a marketing or communications related discipline.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Passion for street fashion & sports</li> </ul>

Manager Retail Marketing & Activation (Shanghai, SH, CN) @ adidas

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