Purpose & Overall Relevance for the Organization: • Act as a General Manager by creating & executing Go To Market plans for the Business Unit to drive brand and business success within guidelines set by Global Business Units (BUs) Key Responsibilities: • Drive & develop 3-5 year category ambition plan based on adidas Korea ambition & overall adidas BU process (in collaboration with Global) • Provide BU leadership within category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand • Deliver financial expectations set out in the BU / IBP across all channels and countries • Set & monitor Korea pricing corridor for category range • Define & implement Korea country & channels allocation for global allocated products • Define category CI and lead the communication with Global BU to get Korea needs prioritized • Deliver powerful, compelling, commercial, viable range/concept selection for Korea to support the overall brand strategy, purpose & direction • Align with Korea Brand Activation on category MWB and allocation by key concepts • Responsible for BU category forecast within IBP, all channels • Lead all creation needs, validate SMU requests for Korea and leverage CCT & CCS to fulfill Korea needs to support the SBP • Take responsibility for Sell-through of the category across Korea, develop performance tracking dashboards and share update with Global BU • Drive performance and development culture through organization’s people values • Drive employee engagement, leading by example • Identify and develop high-potential talents, to fuel the team's succession plan • Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team • Manage allocated category OPEX & T&E to fulfill business priorities KPI’s: • Market P&L for category (NS, OTB, Margin, Contribution) • Sell Out all channels • 3-5 year category plan : achievement of key initiatives • Brand & key categories NPS • Execution excellence in brand concepts/stories • Market share Key Relationships: • Global BU • Brand Activation, AP • Sales (all channels) • MOPS, PMO/BD • Demand Planning, SCM, Finance Knowledge, Skills and Abilities: • Ability to develop and implement strategy • Proven leadership and management abilities especially in managing a diverse team (incl. remote management) • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization. • Broad Marketing experience, with a distinct track record of success and expert Merchandising knowledge • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.) • Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all Bus. • Expert understanding of Korean markets’ consumers, accounts, economic environment and commercial needs Requisite Education and Experience / Minimum Qualifications: • 10+ years of experience in merchandising/product, marketing, sales/retail required. • University degree in Business or equivalent professional experience, ideally in Merchandising /AP, Sales and/or Marketing. • Previous experience in managing a global matrix organization required • Sporting goods industry experience required • Fluent in English • Fluent in local language (if applicable) preferred • Willingness to travel upwards of 20% of time

Sr. Director, BU TR/SW, Brand adidas (Seoul, KR) @ adidas

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