Purpose & Overall Relevance for the Organization: <ul style="margin-bottom:6.0pt;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 6.0pt 0.0px;text-align:justify;font-size:10.0pt;font-family:'Times New Roman', serif">adidas collaborates with top athletes, teams, events, and cultural icons to shape the future of sports and culture worldwide. At the heart of these partnerships is the Sports & Culture Marketing (Brand Partnerships) team, which drives a powerful global portfolio.</li> <li style="margin:0.0cm 0.0cm 6.0pt 0.0px;text-align:justify;font-size:10.0pt;font-family:'Times New Roman', serif">As adidas expands its Brand Partnerships in Southeast Asia, particularly in Malaysia, the team is looking for a dynamic Sports & Culture Marketing professional to lead and execute a bold strategy.</li> <li style="margin:0.0cm 0.0cm 6.0pt 0.0px;text-align:justify;font-size:10.0pt;font-family:'Times New Roman', serif">This role will oversee the implementation of Global, EM, and SEA Sponsorships (SpoMA) and Entertainment & Influencer Marketing (EIM) strategies in Malaysia. The focus: maximizing brand impact, enhancing key brand moments, and increasing Share of Search through strategic partner activations.</li> </ul> Key Responsibilities: Brand Partner Strategy & Management <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Support the development and execution of the Malaysia Brand Partner strategy in alignment with Global, Emerging Market (EM), and SEA objectives.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Manage the Malaysia Sports Marketing (SpoMA) & Entertainment Influencer Marketing (EIM) portfolio per Global/EM/SEA direction, overseeing budget allocation, contracts, relationships, and activations.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Identify, secure, and manage strategic partnerships across marathons, football federations, and affiliate run clubs to strengthen the brand’s running ecosystem.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Shape and grow a structured running partner ecosystem including marathons, ARKL and affiliate run clubs to drive long-term brand credibility and community engagement.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Develop and execute an invest & divest strategy based on ROI insights, providing quarterly reports.</li> </ul> Partner Acquisition & Engagement <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Identify, secure, and maintain the best current and next-generation partners, ensuring alignment with brand goals.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Negotiate, maintain, and renew partner contracts in compliance with the Global Sports Marketing Policy and budget guidelines.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Provide industry-leading partner activations to enhance brand and product awareness.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Act as a liaison between brand partners and internal teams (Brand Activation, PR, Omni-Channel, and Sales).</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Deliver top-tier service to partners while maintaining key industry relationships.</li> </ul> Activation & Performance Management <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Develop, manage, and execute partner activation calendars in collaboration with internal teams and SEA, ensuring alignment with key brand moments.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Develop and execute activation plans across marathons, federations, and run club partnerships, ensuring strong consumer engagement and performance credibility. </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Oversee the Malaysia partner seeding program, including product ordering, seeding lists, partner prioritization, and data tracking/reporting.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Maximize brand partner amplification through campaign activities, facilitating publishing briefs and tracking ROI.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Monitor entitlement utilization to optimize partnership benefits and ROI.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Ensure alignment across consumer-facing activations by collaborating with CtC, Brand Activations/Digital (including PR), and Omni-Channel Consumer Experience.</li> </ul> Reporting & Budget Management <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Maintain and update partner profiles, including contract details, social media stats, and activation plans.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Monitor partner portfolio budget and develop mid-term plans for increased efficiency.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Submit seasonal orders and coordinate product supply processes for partner satisfaction.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Deliver all brand partner reporting on time and in full (OTIF).</li> </ul> Leadership & Compliance <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Provide clear vision and direction to internal teams and external partners with relevant objectives and KPIs.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Establish a high-performance culture, fostering employee engagement and talent development.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Support global events and partner visits when hosting the market.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Ensure all sports marketing contract negotiations comply with global policies and local budget guidelines.</li> </ul> Key Relationships: <ul style="margin-bottom:6.0pt;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 6.0pt 0.0px;text-align:justify;font-size:10.0pt;font-family:'Times New Roman', serif">Local Brand & Channels</li> <li style="margin:0.0cm 0.0cm 6.0pt 0.0px;text-align:justify;font-size:10.0pt;font-family:'Times New Roman', serif">SEA/ EM SpoMA & EIM, and BUs</li> <li style="margin:0.0cm 0.0cm 6.0pt 0.0px;text-align:justify;font-size:10.0pt;font-family:'Times New Roman', serif">Legal </li> <li style="margin:0.0cm 0.0cm 6.0pt 0.0px;text-align:justify;font-size:10.0pt;font-family:'Times New Roman', serif">Finance </li> <li style="margin:0.0cm 0.0cm 6.0pt 0.0px;text-align:justify;font-size:10.0pt;font-family:'Times New Roman', serif">External Agencies</li> <li style="margin:0.0cm 0.0cm 6.0pt 0.0px;text-align:justify;font-size:10.0pt;font-family:'Times New Roman', serif">Athletes, Influencers, federations, marathons, affliate clubs and ARKL</li> </ul> Knowledge, Skills, and Abilities: <ul style="margin-bottom:6.0pt;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 6.0pt 0.0px;text-align:justify;font-size:10.0pt;font-family:'Times New Roman', serif">Significant knowledge of the full marketing mix (advertising, events, sponsorship, partner management) with a major brand or retailer (sporting goods industry preferred)</li> <li style="margin:0.0cm 0.0cm 6.0pt 0.0px;text-align:justify;font-size:10.0pt;font-family:'Times New Roman', serif">Strong interpersonal skills (e.g., collaboration, creativity, confidence and facilitation)</li> <li style="margin:0.0cm 0.0cm 6.0pt 0.0px;text-align:justify;font-size:10.0pt;font-family:'Times New Roman', serif">Strategy – ability to provide input to and implement strategy.</li> <li style="margin:0.0cm 0.0cm 6.0pt 0.0px;text-align:justify;font-size:10.0pt;font-family:'Times New Roman', serif">Ability to network, influence and utilize internal and external resources.</li> <li style="margin:0.0cm 0.0cm 6.0pt 0.0px;text-align:justify;font-size:10.0pt;font-family:'Times New Roman', serif">Strong business sense, analytical, influencing and presentation skills</li> <li style="margin:0.0cm 0.0cm 6.0pt 0.0px;text-align:justify;font-size:10.0pt;font-family:'Times New Roman', serif">Marketing budget Management</li> <li style="margin:0.0cm 0.0cm 6.0pt 0.0px;text-align:justify;font-size:10.0pt;font-family:'Times New Roman', serif">Motivates employees and creates a high performing environment.</li> </ul> Pre-requisite Knowledge / Skills: <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="text-align:justify;line-height:110%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Bachelors/university degree in the related field</li> <li style="text-align:justify;line-height:110%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Minimum of 6 years equivalent professional experience, ideally in Sports Marketing and Influencer Marketing</li> <li style="text-align:justify;line-height:110%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Advanced user of MS Office suite of products</li> <li style="text-align:justify;line-height:110%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Fluent in written and spoken English is a must. Basic Bahasa Melayu is also required. </li> </ul>

Manager, Brand Partnership & Sports Marketing (Petaling Jaya, 10, MY) @ adidas

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