About this role
<p><strong>Purpose & Overall Relevance for the Organisation:<br></strong><br>Drive the implementation of best practice visual merchandising and in-store communication standards to create a strong consumer journey, highlighting product features and brand stories to drive sell-through – ensuring consistency of execution across a portfolio of stores</p> <p><strong>Locations</strong>: </p> <ul> <li>Manila</li> <li>Cebu </li> </ul> <p><strong>Key Responsibilities:</strong></p> <ul> <li>Drive the implementation of best practice visual merchandising and in-store communication standards to create a strong consumer journey, highlighting product features and brand stories to drive sell-through – ensuring consistency of execution across a portfolio of stores</li> <li>Train, guide and motivate In-Store Visual Merchandisers (ISVM) to continuously deliver excellence in execution across the entire market in both a DTC and WHS environment</li> <li>Cascading of brand guidelines and VM guidelines to ISVM and store teams to ensure executional excellence and understanding of principles to drive accountability at store level </li> <li>Solid ability to guide and influence ISVM and store teams in the following areas; Overall consumer journeys and store layout, capacities and product density, color flow, mannequin styling, VM standards, ISC materials/sizes and specifications</li> <li>Assist in measuring and reporting on retail productivity with recommendations to management for continuous improvement</li> <li>Understanding of consumer profiles, retail KPIS and OTG strategy in order to guide decision making</li> <li>Support the omni-channel team by providing field / store insights to guide the campaign planning process in order to cater for individual stores / market needs</li> <li>Support omni-channel execution team by ensuring campaign readiness at store level (create plug & plays, collate installation permits, create campaign reporting documentation and liaise with suppliers to support OCM installations)</li> <li>Proactively highlight opportunities to both retail ops and omni-channel teams to drive efficiency on process and implementation</li> <li>Responsible for auditing and ordering VM tools for stores in collaboration with retail and omni team<br>Assist in gathering, consolidating, and delivering input on visual merchandising and campaign performance from the DTC Market which will be delivered to the Hub & Global</li> <li>Lead new store openings in collaboration with key stakeholders to ensure perfect retail execution aligned with store concept and brand guidelines and oversee the management of in-store VM team support</li> <li>Drive overall brand success across key Trade Zones by auditing and reporting on all DTC and WHS touchpoints</li> <li>Drive on the ground communication and training with WHS retailers in key Trade Zones</li> <li>Provide VM training and instore support for WHS</li> <li>Work with back office team on consumer journey with key WHS doors</li> <li>Reporting from on the ground analysis of adidas executions and competitor activations</li> </ul> <p><strong>Knowledge, Capabilities and Experience: </strong> </p> <ul> <li>Ability to take a proactive approach to strategy implementation, consistently communicating across relevant stakeholders with the business and team to ensure alignment of priorities to meet both brand and retail objectives </li> <li>Possess strong interpersonal and clear communication skills through which desired results are delivered in a fast-pace, highly competitive environment </li> <li>Knowledge of, retail landscape, visual merchandising, retail marketing and presentation</li> <li>Strong project and planning skills. Highly organized and demonstrates a ‘finisher, completer’ mentality </li> <li>Knowledge and understanding of store KPIs to make commercial decisions whilst ensuring brand standards remain at the forefront of decision making</li> <li>Ability to think conceptually, in strategic terms and diagnose and translate sales/ category reporting to an in-store merchandising strategy </li> <li>Knowledge of customer service principles and processes </li> <li>Ability to learn and adapt quickly in a fast-paced environment </li> <li>Demonstrates an inspirational attitude that contributes to a positive team environment </li> <li>Ability to build and maintain effective working relationships with team members and business partners</li> <li>Well-developed ability to speak, read, comprehend, and write English</li> <li>Skilled in PowerPoint and Excel </li> </ul> <p><strong>Requisite Education and Experience / Minimum Qualifications: </strong> </p> <ul> <li>Minimum 2 years’ experience working in a sports/fashion customer & commercial focused retail environment, or equivalent combination of education and experience</li> <li>Ability to effectively communicate with customers and store personnel</li> <li>Ability to work a flexible schedule to meet the needs of the business, including evening, overnight and weekend shift</li> <li>Ability to manage a portfolio of stores across</li> </ul>