About this role
<p style="margin:0.0cm 0.0cm 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Purpose</span></strong></p> <p><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">The Go-To-Market (GTM) Manager for Lifestyle is responsible for executing seasonal GTM plans in market, translating SEA category direction into locally relevant assortments, strong channel execution, and impactful consumer experiences that drive sustainable growth.</span></p> <p> </p> <p> </p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Key Responsibilities</span></strong></p> <p style="margin:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">1. Seasonal GTM Planning & Process Leadership</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Own and orchestrate the full GTM calendar for the country, ensuring all milestones, deadlines, and cross‑functional deliverables are aligned with global and SEA timelines.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Translate SEA GTM direction into locally executable plans, ensuring alignment with consumer insights, channel priorities, and market opportunities.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Lead GTM workshop readiness through country, category, and franchise planning, actively representing local market perspectives in seasonal GTM workshops</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Facilitate local GTM execution across pre-lines, range building, sell-in, SMM / Brand Days, and post-season reviews, ensuring strong seasonal readiness and cross-functional alignment.</span></li> </ul> <p style="margin:0.0cm 0.0cm 0.0cm 36.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">2. Assortment & Range Management</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Partner with Category & Merchandising to translate SEA concepts into localized assortments that fit the country consumer needs and channel requirements.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Lead product segmentation and distribution strategies across wholesale, key accounts, ecommerce, and adidas‑owned retail environments.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Support demand planning through clear seasonal priorities, volume guidance, and market input.</span></li> </ul> <p style="margin:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">3. Commercial & Channel Readiness</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Equip sales teams with seasonal product stories, segmentation briefs, and sell-in tools to support strong commercial execution.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Collaborate with Key Account Managers and Retail Operations to ensure marketplace consistency and brand elevation.</span></li> </ul> <p style="margin:0.0cm 0.0cm 0.0cm 36.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">4. Cross‑Functional Alignment</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Act as the central connection between Brand Activation, Merchandising, Sales, Retail, and Supply Chain.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Ensure all teams are aligned on seasonal priorities, hero stories, channel focus, and commercial targets.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Partner with Brand Activation to bring product stories to life through consumer‑relevant campaigns and in‑store experiences.</span></li> </ul> <p style="margin:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">5. Consumer & Market Insights</span></strong></p> <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Monitor competitor activity, pricing dynamics, consumer behavior, and channel trends to identify assortment gaps and local market opportunities.</span></li> </ul> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Identify opportunities for local relevance while maintaining brand consistency.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Provide actionable market feedback on assortment needs, competitive positioning, and pricing realities to SEA GTM and Category teams.</span></li> </ul> <p style="margin:0.0cm 0.0cm 0.0cm 36.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">6. Performance Optimization</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Lead post‑season analysis to evaluate product performance, sell‑through, distribution, and campaign effectiveness.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Provide actionable insights to improve future assortments, channel allocation, and storytelling.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Leverage reporting and performance dashboards to monitor GTM effectiveness and identify commercial opportunities.</span></li> </ul> <p> </p> <p style="margin:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Key Relationships</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">SEA Category & Merchandising Teams</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Country Brand & Activation Team</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Country Sales & Key Account Teams</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Retail Operations & Visual Merchandising</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Demand Planning & Supply Chain</span></li> </ul> <p style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Knowledge, Skills & Capabilities</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Strong understanding of local consumer trends, marketplace dynamics, and channel needs within the country market.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Good knowledge of assortment planning, product segmentation, and commercial execution across Wholesale, Retail, and Digital channels.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Ability to translate SEA GTM direction into clear local execution plans and commercial actions.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Strong analytical mindset, with the ability to interpret sell-in, sell-out, inventory, and market data into actionable insights.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus"> Effective stakeholder management skills, with the ability to collaborate across cross-functional teams in a matrix environment.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Strong organizational and project management skills, able to manage multiple seasonal milestones and priorities.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Commercially aware, solution-oriented, and comfortable operating in a fast-paced environment.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Proficiency in Microsoft Office (Excel, PowerPoint) and familiarity with merchandising / BI tools.</span></li> </ul> <p> </p> <p style="margin:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Education & Experience Requirements</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Bachelor’s degree in Business, Marketing, Merchandising, or related field.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">5+ years of experience in GTM, Merchandising, Category Management, or Commercial roles—preferably in sportswear, fashion, FMCG, or retail.</span></li> <li style="margin-bottom:0.0cm;margin-top:0.0cm;margin-right:0.0cm;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:9.0pt;line-height:115%;font-family:AdiHaus">Experience working with cross‑functional teams in a regional or global organization is a plus.</span></li> </ul>