About this role
<p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:11.0pt;font-family:AdiHaus">Purpose & Overall Relevance for the Organization:</span></strong></p> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"> </p> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:AdiHaus">As a core member of </span><span style="font-size:11.0pt;font-family:AdiHaus">OS </span><span style="font-size:11.0pt;font-family:AdiHaus">team, this role is responsible for orchestrating the annual OS activity calendar. The focus is on mastering consumer segment architecture, ensuring community engagement and cross-team communications are perfectly aligned with specific member segments to deepen CRM collaboration.</span><span style="font-size:11.0pt;font-family:AdiHaus"> </span><span style="font-size:11.0pt;font-family:AdiHaus">You will leverage social features (e.g., Gift Cards) and engagement mechanisms to drive commercial growth and brand loyalty.</span></p> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:11.0pt;font-family:AdiHaus"> </span></strong></p> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:11.0pt;font-family:AdiHaus">Key Responsibilities</span></strong><strong><span style="font-size:12.0pt;font-family:AdiHaus">: </span></strong></p> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:12.0pt;font-family:AdiHaus"> </span></strong></p> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:AdiHaus">1. OS Annual Activity Management</span></p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:AdiHaus">Planning & Scheduling: Develop and manage the comprehensive OS activity calendar, ensuring seamless execution across all key milestones (WMS/FSAPP Anniversary, Summer Sports, Marathons, etc.).</span></li> </ul> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"> </p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:AdiHaus">Quarterly Integrated Campaigns: Lead the planning and execution of quarterly integrated activations, setting clear targets for recruitment, engagement, and conversion.</span></li> </ul> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"> </p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:AdiHaus">Project Governance: Oversee the normal execution of EW and OS projects, ensuring all workflows meet deadlines and quality standards.</span></li> </ul> <p style="margin:0.0in 0.0in 0.0in 0.5in;font-size:10.0pt;font-family:'Times New Roman', serif"> </p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:AdiHaus">Socialization Initiatives: Enhance and launch social features such as Gift Cards and engagement mechanisms to build organic consumer growth.</span></li> </ul> <p style="margin:0.0in 0.0in 0.0in 0.5in;font-size:10.0pt;font-family:'Times New Roman', serif"> </p> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"> </p> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:AdiHaus">2. EW Community & Internal Communication</span></p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:AdiHaus">Information Cascading: Serve as the primary point of contact to "download" OS activity information to the EW community, ensuring all stakeholders are aligned.</span></li> </ul> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"> </p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:AdiHaus">Coordination & Execution: Directly manage the EW community interface, tracking project status and resolving bottlenecks to ensure high-quality delivery.</span></li> </ul> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"> </p> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:AdiHaus">3. CRM & Social Collaboration</span></p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:AdiHaus">Member Activation: Partner with the CRM team to execute OS CRM SMS campaigns and facilitate regular information flow between teams.</span></li> </ul> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"> </p> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"> </p> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:AdiHaus">Segmented Offerings: Co-develop tailored offerings for different member segments to drive repeat purchase rates and member tier-up.</span></li> </ul>