About this role
<p><strong>Purpose & Overall Relevance for the Organization:</strong></p> <p> </p> <p>Drive profitable and sustainable market share growth across Sport Specialist (Rugby) and Corporate accounts, while protecting and strengthening the adidas brand, values, and market positioning. The role plays a key part in delivering commercial performance, developing long-term partnerships, and unlocking new business opportunities within the New Zealand market.</p> <p> </p> <p><strong>Key Responsibilities:</strong></p> <p> </p> <ul> <li>Deliver net sales growth across assigned key accounts and categories</li> <li>Own the commercial management of the Corporate channel, including New Zealand Rugby, Les Mills New Zealand, and international partners</li> <li>Manage net sales performance across assigned global Clearance partners and categories</li> <li>Lead and execute the Go-To-Market process, including forecasting, pre-line preparation, sell-in meetings, and range selection aligned to seasonal priorities, key technologies, and concepts</li> <li>Develop and execute account-specific marketing plans aligned to customer strategies and adidas commercial priorities</li> <li>Manage order books on a weekly and monthly basis to ensure accuracy, delivery, and performance against targets</li> <li>Analyse sell-through performance and provide clear, actionable commercial insights and recommendations</li> <li>Conduct regular customer and store visits in line with store visit guidelines, covering visual merchandising, re-orders, point-of-sale execution, and brand storytelling</li> <li>Represent assigned accounts internally as the key interface across all functions, acting as an ambassador for both the customer and adidas</li> <li>Agree, formalise, and execute sell-out support through Account Marketing Plans</li> <li>Build and deliver Strategic Account Plans, including quarterly business reviews and performance tracking</li> <li>Own and manage cost centre budgets, including customer sales working budgets and trade investment</li> <li>Track and measure performance against individual KPIs</li> <li>Monitor competitor activity and proactively propose and implement commercial responses</li> <li>Deliver realistic forecasts and performance plans for assigned customers</li> <li>Ensure customer compliance with all commercial agreements</li> </ul> <p> </p> <p><strong>KPIs:</strong></p> <p> </p> <ul> <li>Market share growth within assigned key accounts and categories</li> <li>Budget and trade investment compliance</li> <li>Contributes to improved cash flow efficiency and effective credit risk management</li> </ul> <p> </p> <p><strong>Key Relationships:</strong></p> <p> </p> <ul> <li>Key Accounts & Corporate Partners: Build genuine, sustainable relationships with buyers, planners, and franchise partners</li> <li>Brand Team: Ensure alignment with brand strategy, campaigns, and communications</li> <li>Category Planning Team: Support product allocation and category strategy, advocating for segmentation changes where required</li> <li>Finance Team: Manage provisions, credit limits, and new account approvals to support business growth and continuity</li> <li>Supply Chain Team: Partner closely to manage the order book and ensure product availability at the right time, place, and quantity</li> </ul> <p> </p> <p><strong>Knowledge Skills and Abilities:</strong></p> <p><strong> </strong></p> <ul> <li>Experience in a B2B sales or account management role within Sporting Goods, Retail, FMCG, or a related industry</li> <li>Strong exposure to account management, business development, and commercial planning</li> <li>4–5+ years’ experience in sales, ideally as a Key Account Executive or in Business Development</li> <li>Wholesale experience and strong understanding of the local New Zealand market</li> </ul> <p> </p> <p><strong>Requisite Education and Experience / Minimum Qualifications:</strong></p> <p> </p> <ul> <li>University degree in Business, Marketing, Sales, or a related discipline</li> </ul>