PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION: Drive business results thru in-store consumer engagement program and promotions with a brand-right approach. Elevate the consumer experiences to be more consistent across all channels. Key Responsibilities: Planning <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Well understand with brand theme, further use this knowledge to identify and leverage activation & community building opportunities for the adidas brand</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Support the development of the Retail activations programs in Key store format.</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Understand the target consumers profile, well briefing to agency to efficiently get qualify proposal</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Collaborate cross functionally to help steer stake holder alignment on own retail activations</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Calendar developed and x function resource leverage, goot at time arrangement</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Analytical skills and tracking sales performance after execution</li> </ul> Execution & Management <ol style="margin-top:0.0cm;margin-bottom:0.0cm" start="1" type="1"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Flawless execution of the agreed retail activations</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Marketing Agencies- Coordinate with agencies for planning, execution & budgeting</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Working Budget- Ensure that your individual activations hit their pre-agreed budgets & control any financial misappropriations</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Ensure information requirement for Finance team is provided in time & is accurate</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Support management of the regional adidas community building initiatives & programs</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Execute any other relevant projects assigned by your line manager</li> </ol> Evaluation & Reporting <ol style="margin-top:0.0cm;margin-bottom:0.0cm" start="7" type="1"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Support evaluation of your activations from a KPI and ROI perspective and share with relevant teams</li> </ol> Knowledge, Skills and Abilities: <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 10.0px;line-height:115%;text-indent:10.0px">Fact-based activations: Strong analytical and performance tracking.</li> <li style="margin:0.0cm 0.0cm 0.0cm 10.0px;line-height:115%;text-indent:10.0px">Creativity: Engages with brand/products to boost buzz, especially on social platforms.</li> <li style="margin:0.0cm 0.0cm 8.0pt 10.0px;line-height:115%;text-indent:10.0px">Planning & Organizing: Effective time management and activation planning aligned with RM and brand calendar.</li> </ul> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Strategic minded with strong executional abilities</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Excellent presentation skills</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Business trip required</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Strong ability to collaborate with cross functional teams</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Consumer focused</li> </ul> KEY RELATIONSHIPS: <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Marketing all functions</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Finance & Purchase</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">One Operation Team</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Finance & NTP</li> </ul> KPI’s <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Sales and Traffic incremental vs benchmark numbers</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Target audience share</li> </ul> Requisite Education and Experience / Minimum Qualifications: <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%"><a name="_Hlk91801545"></a>University degree in Business, or equivalent professional experience, ideally within the Marketing domain. (Additional sales/retail experience is an added advantage).</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Minimum 5-8 years of marketing management experience, with a distinct track record of success and high level of knowledge in consumer activation area;</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Event agency working experience is a MUST</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:115%">Passion for sports & sports culture</li> </ul>

Manager Retail Activation (Shanghai, SH, CN) @ adidas

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