About this role
<p><strong>Purpose & Overall Relevance</strong><br>Responsible for regional retail operation, sales performance, inventory health, VIP management and team development. Ensure regional target delivery, store operation standard and high-quality customer experience.</p> <p> </p> <p><strong>Key Responsibilities</strong><br>Regional Performance & Operation Execution:<br>- Implement national strategy and achieve regional sales, margin and operational KPIs.<br>- Manage daily store operation, including VM, service, inventory, cash control and compliance.<br>- Conduct regular store visits, coaching and action follow-up to improve execution.</p> <p>Inventory & Stock Management:<br>- Manage regional inventory health, monitor inventory turnover, in-stock rate, sell-through and aged stock.<br>- Execute stock allocation, replenishment, consolidation and clearance according to national guidelines.<br>- Ensure daily/weekly stock count, inventory accuracy and loss prevention in stores.<br>- Analyze stock issues and provide action plans to optimize stock efficiency and reduce slow-moving inventory.</p> <p>CRM & VIP Customer Management & Daily Maintenance:<br>- Execute national CRM and VIP management process; carry out daily VIP maintenance and care.<br>- Follow up VIP consumption, visit frequency, preference and feedback; provide personalized service.<br>- Organize regional VIP events, exclusive previews, styling services and member activities.<br>- Drive VIP repurchase, renewal and referral to improve VIP contribution and satisfaction.<br>- Maintain high-quality relationship with top VIP clients to enhance brand loyalty.</p> <p>Data Analysis & Efficiency Improvement:<br>- Monitor sales, traffic, conversion, productivity; drive regional action plans.<br>- Promote SOP, tools and process optimization to improve store efficiency.<br>- Coordinate with merchandising, marketing and channels to support campaign execution.</p> <p>Team Management & Development:<br>- Manage store managers, supervisors and retail team in the region.<br>- Support recruitment, training, performance management and talent development.<br>- Maintain positive team culture and improve team stability.</p> <p>Training & Brand Standard:<br>- Deliver national training programs locally to ensure service and operation quality.<br>- Ensure brand standards and customer experience fully implemented in all stores.</p> <p>Reporting & Communication:<br>- Provide timely regional operation reports, weekly/monthly review and action plans.<br>- Communicate proactively with national retail team to resolve issues.</p> <p> </p> <p><strong>Key KPIs</strong><br>- Regional sales & margin achievement<br>- Inventory turnover, stock accuracy, aged stock control, sell-through rate<br>- Retail excellence and brand compliance rate<br>- VIP contribution, repurchase rate, customer satisfaction<br>- Staff filling rate, attrition rate, productivity<br>- Operational risk control</p> <p> </p> <p><strong>Requirements</strong><br>- Bachelor’s degree or above<br>- 5+ years retail operation management experience; 2+ years regional management experience<br>- Strong experience in inventory management, store operations, CRM and VIP maintenance<br>- Experience in premium fashion / sportswear retail is preferred<br>- Strong store operation, team leadership, data analysis and coaching skills<br>- Proactive, execution-oriented, able to travel frequently<br>- Good English communication skills a plus</p>