About this role
<p>Purpose & Overall Relevance for the Organization</p> <p><br>Support the Brand Marketing Director in developing both short- and long-term consumer-facing branding strategies and marketing activities that deliver results-driven programs and increase brand awareness and commercial conversion of adidas Golf campaigns, products, technologies, innovations, and events. Build a deep understanding of the Global Brand Calendar and adapt it into a Japan Brand Calendar in alignment with the Brand Marketing Director, collaborating closely with the MD(Merchandising) team, channel stakeholders, and the Global GOLF BU(Business Unit).</p> <p> <br>Key Responsibilities</p> <p><br>• Support the Brand Marketing Director in driving both short- and long-term brand strategies and executing seasonal marketing activities across Japan.<br>• Develop a strong understanding of the Global Brand Calendar and take ownership of adapting and executing a locally relevant Japan Brand Calendar in collaboration with MD and channel stakeholders.<br>• Ensure all marketing activities are aligned with global brand direction while meeting local business and consumer needs.<br>• Build and maintain strong relationships with the Global GOLF BU to ensure alignment, consistency, and effective communication across regions.<br>• Contribute to the development and execution of integrated marketing programs that enhance brand visibility, strengthen consumer engagement, and drive commercial performance.<br>• Collaborate cross-functionally with internal teams (e.g., MD, Sales, Retail, Digital, PR) and external partners to ensure best-in-class execution across all consumer touchpoints.<br>• Continuously identify opportunities to improve processes, enhance brand impact, and optimize execution efficiency.</p> <p> </p> <p>Role Scope (Future Specialization)</p> <p><br>Within the Brand Marketing team, specialized roles may be developed to further strengthen execution and expertise across key functions, including: Retail ISC (In-Store Communication) / PR & Influencer Marketing / Digital Marketing / Production / Creative Asset Development.<br>Each function will play a critical role in delivering an integrated and consistent brand experience across all consumer touchpoints.</p> <p> </p> <p>Key Relationships</p> <p><br>Internal<br>• GOLF BU Japan (Product Merchandising, Sports Marketing, GTM Operations)<br>• Brand Marketing Japan<br>• Wholesale, Retail and eCom teams<br>• Golf Global HQ - Brand Marketing<br>• Creation Center Tokyo</p> <p> </p> <p>External<br>• Media Agency<br>• Advertising Agency<br>• Creative Agency<br>• ISC Tool Agency</p> <p> </p> <p>Knowledge, Skills and Abilities</p> <p><br>• Understanding and knowledge of sports industry<br>• Passion for and understanding of sports and GOLF<br>• Collaborative communication mindset<br>• Strong supervisory, analytical, and research skills.<br>• Ability to analyze data and formulate action plans, including prioritization, expected outcomes, and scheduling within budget constraints.<br>• Proficient in presenting analyses, and action plans and obtaining smooth alignments/sign-offs.<br>• Capability to foster strong relationships with stakeholders in Japan and global.<br>• Willing to travel nationwide / overseas<br>• Business-level proficiency in English (written and verbal)<br>• Fluent in Japanese</p> <p><br>Requisite Education and Experience / Minimum Qualifications</p> <p><br>• University degree or equivalent work experiences<br>• Brand Marketing experience/knowledge minimum of 5 yrs</p> <p>• Creative production management experience with a minimum of 5 yrs</p>