“The world is yours with Meliá” Continuing you journey at Meliá is an opportunity to learn, grow and keep building your career within a global team. Here you can take on new challenges and access experiences and access experiences in different destinations, while remaining part of our family. Are you ready to take the next step in your career with us? REMEMBER: Before applying, you must inform your direct supervisor and/or Hotel Director, and your HR manager of your interest in participating in the internal selection process. Your line manager will not have the authority to authorize or halt your application, but must be properly informed. MISSION: Directly responsible for the E-Commerce segment revenues for assigned MHI hotels ensuring budget compliance. The position will cover China, Malaysia, and Indonesia (based in Shanghai, China) OPERATIONS STRATEGY <ul style="margin-top:18.0pt;margin-bottom:0.0cm"> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Implement the defined sales strategy of the E-Commerce segment.</li> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Implement the E-Commerce strategy for the hotels under his responsibility, in coordination with the Revenue Management team and the eCommerce partner.</li> <li style="margin:18.0pt 0.0cm 10.0pt 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Implement the sales strategy of the Contact Centre channel for each assigned hotel.</li> </ul> BUDGET <ul style="margin-top:18.0pt;margin-bottom:0.0cm"> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Ensure the achievement of the revenue targets set for the E-Commerce segment in each of the assigned hotels.</li> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Support in the preparation of the annual revenue budget for the E-commerce segment ensuring alignment with the needs of the hotels.</li> <li style="margin:18.0pt 0.0cm 10.0pt 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Follow-up with hotels on the investment dedicated to digital marketing, included in the hotel's marketing budget.</li> </ul> SALES REVIEW <ul style="margin-top:18.0pt;margin-bottom:0.0cm"> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Participate in weekly E-Commerce Partner committees (E-Commerce Sales Review).</li> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Participate in the weekly commercial reviews established for the hotels under their responsibility.</li> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Execute E-Commerce action plans.</li> <li style="margin:18.0pt 0.0cm 10.0pt 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Execute commercial reviews with OTA Market Managers and establish objectives and action plans for each of the assigned hotels.</li> </ul> ACCOUNT MANAGEMENT <ul style="margin-top:18.0pt;margin-bottom:0.0cm"> <li style="margin:18.0pt 0.0cm 10.0pt 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Execute the necessary reviews to ensure the correct configuration of the hotels under his responsibility, in each of the accounts.</li> </ul> DIGITAL MARKETING <ul style="margin-top:18.0pt;margin-bottom:0.0cm"> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Implement in coordination with Revenue Management and the Ecommerce Hub the strategy defined for each of the assigned hotels.</li> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Follow-up of participation in Destination Co-op and recommendations from MM on the use of Travel Ads to the Digital MK team.</li> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Be responsible for budget and investment strategies for China market (travellers to China hotels and China travellers to other MHI hotels)</li> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Define campaigns with specific period, implement media plans and follow up results with channels</li> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Manage content and creatives for China market</li> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Communicate with Global Digital information and trends of China travellers</li> </ul> CONTENTS <ul style="margin-top:18.0pt;margin-bottom:0.0cm"> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Detect and coordinate with the Ecommerce Hub the changes necessary to ensure a high quality level of content in each of the hotels under their responsibility and review the subsequent implementation.</li> <li style="margin:18.0pt 0.0cm 10.0pt 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Detect and notify all relevant changes, as well as the key selling points of the hotels under his responsibility, to the DIGITAL MARKETING & SERVICES team in order to guarantee an updated content in the paid social (advertising) strategy. "SEM Factsheets".</li> </ul> PRICING <ul style="margin-top:18.0pt;margin-bottom:0.0cm"> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Negotiate and coordinate in collaboration with Revenue Management, the campaigns of each of the assigned hotels and coordinate the upload with the Ecommerce Hub.</li> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Review the correct application of the implementation of the MHI pricing model in the E-Commerce segment.</li> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Execute audits to ensure the correct application of tariffs in the eCommerce segment and report any incidents.</li> <li style="margin:18.0pt 0.0cm 0.0cm 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Ensure the correct uploading of offers to the Extranet in collaboration with the Hub and review the uploading of bids.</li> <li style="margin:18.0pt 0.0cm 10.0pt 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Ensure the competitiveness of the assigned hotels.</li> </ul> PRE-OPENINGS <ul style="margin-top:18.0pt;margin-bottom:0.0cm"> <li style="margin:18.0pt 0.0cm 10.0pt 10.0px;line-height:115%;font-size:14.0pt;font-family:'trebuchet ms', geneva, sans-serif;text-indent:10.0px">Coordinate with the Ecommerce Hub the implementation of registrations in the own channel, OTAs and metasearch engines and review the subsequent upload.</li> </ul> REQUIREMENTS EDUCATION AND TRAINING: <ul> <li style="font-family:'trebuchet ms', geneva, sans-serif;font-size:14.0pt">Knowledge in Digital Marketing, Marketing, and/or Tourism.</li> <li style="font-family:'trebuchet ms', geneva, sans-serif;font-size:14.0pt">Mandarin language and Advanced English. A third language is a plus.</li> </ul> SPECIFIC KNOWLEDGE: <ul> <li style="font-family:'trebuchet ms', geneva, sans-serif;font-size:14.0pt">Advanced knowledge of e-commerce platforms, OTAs, and Metasearch engines, as well as data analysis and tracking tools.</li> <li style="font-family:'trebuchet ms', geneva, sans-serif;font-size:14.0pt">Knowledge of digital marketing strategies, including SEO, SEM, social media advertising, among others.</li> <li style="font-family:'trebuchet ms', geneva, sans-serif;font-size:14.0pt">Analytical and teamwork skills.</li> <li style="font-family:'trebuchet ms', geneva, sans-serif;font-size:14.0pt">Creative attitude to develop new e-commerce strategies and campaigns to optimize targeted goals.</li> </ul> EXPERIENCE：3 years of experience in E-Commerce departments. At Meliá we are all VIP At Meliá Hotels International, we are committed to equal opportunities between women and men in the workplace, with the commitment of management and the principles contained in Human Resources policies. We also prioritize disseminating throughout the entire staff a corporate culture committed to effective equality, and raising awareness about the need to act jointly and globally. We promote our commitment to equality and diversity, avoiding any kind of dicrimination, especially related to reasons of disability, race, religion, gender, or age. We believe that diversity and inclusion among our employees are essential for our success as a global company. Additionally, we support the sustainable growth of our industry through a socially responsible team. In this sense, our motto is "Towards a sustainable future, from a responsible present". Thanks to al our collaborators, we make it possible. To protect yourself and avoid fraud in selection processes, we invite you to consult our recommendations on the "<a href="https://careers.melia.com/content/Protect-your-application/?locale=en_US" target="_blank" rel="noopener">Protect Your Application</a>" page. If you want to be “Very Inspiring People“, follow us on: <a href="https://www.instagram.com/meliacareers/">INSTAGRAM</a> – <a href="https://www.tiktok.com/@meliahotels?_t=8jtyn0EQWQ5&_r=1" target="_blank" rel="noopener">TIKTOK </a>– <a href="https://www.linkedin.com/company/melia-hotels-international/mycompany/">LINKEDIN</a> – <a href="https://uk.indeed.com/cmp/Meli%C3%A1-Hotels-International-1">INDEED</a> – <a href="https://www.glassdoor.co.uk/Overview/Working-at-Meli%C3%A1-Hotels-International-EI_IE665085.11,37.htm">GLASSDOOR</a>

E-Commerce Sales Manager (Shanghai, CN) @ Melia Hotels International

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