<table style="width:970.0px" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr> <td colspan="4"> <table style="width:970.0px" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr> <td style="background-color:white"><img src="https://career.bayer.com/sites/g/files/kmftyc1291/files/Internal%20Job%20Postings.jpg" border="0"></td> </tr> </tbody> </table> </td> <td> </td> </tr> <tr> <td style="vertical-align:top" colspan="4"> Social Media - Expert </td> <td style="vertical-align:top"> </td> </tr> <tr> <td style="vertical-align:top" colspan="4"> </td> <td style="vertical-align:top"> </td> </tr> <tr> <td style="vertical-align:top" colspan="4"> </td> <td style="vertical-align:top"> </td> </tr> </tbody> </table>TASKS AND RESPONSIBILITIES Content Creation & Curation: <ul> <li style="color:black">Develop platform-native content, maintain content calendar, design/edit graphics and videos.</li> <li style="color:black">Develop, curate, and publish high‑quality, platform‑native content (copy, images) aligned to brand voice and objectives, leveraging existing approved assets and brand elements.</li> <li style="color:black">Maintain a monthly/quarterly content calendar and coordinate with Creative AORs and Brand team stakeholders.</li> <li style="color:black">Ensure copy is clear, accurate, compliant, and optimized for each platform’s nuances (hashtags, lengths, alt text, accessibility).</li> <li style="color:black">Maintain and manage Social Profile pages ensuring content is updated/accurate for any label updates.</li> </ul> Community Management: <ul> <li style="color:black">Respond to comments, engage with followers, escalate sensitive topics.</li> <li style="color:black">Serve as the day‑to‑day community manager: respond to comments/DMs/mentions in brand voice and escalate sensitive topics per protocol.</li> <li style="color:black">Proactively engage with followers and relevant communities to strengthen relationships and sentiment.</li> <li style="color:black">Protect brand reputation through real‑time monitoring, rapid‑response routing, and issue flagging.</li> </ul> Strategy & Growth: <ul> <li style="color:black">Execute organic channel strategies that build awareness, consideration, and referral traffic; contribute ideas for series, UGC, creators, and tent‑pole moments.</li> <li style="color:black">Stay current on trends, algorithms, and new features; translate trends into testable tactics.</li> </ul> Analytics: <ul> <li style="color:black">Track KPIs, provide insights.</li> <li style="color:black">Track performance via native analytics and approved dashboards; build concise monthly readouts on reach, engagement, CTR, saves/shares, sentiment, and conversion proxies.</li> <li style="color:black">Provide data‑driven recommendations to iterate content, cadence, and formats; annotate results with learning agendas and next steps.</li> </ul> Paid Social Support: <ul> <li style="color:black">Assist with boosting and small test budgets across platforms (e.g., TikTok, Instagram, LinkedIn), including audience/placement selection, pacing, and optimization.</li> <li style="color:black">Coordinate with the media activation team on tags, UTMs, pixels, and brand safety settings.</li> </ul> PRT Submissions & Compliance: <ul> <li style="color:black">Assemble PRT packets for social posts/series (final copy, thumbnails, screenshots/mockups, claims substantiation, references, fair balance/ISI).</li> <li style="color:black">Route for review in approved systems (e.g., Veeva PromoMats or equivalent), manage review calendars, and track status to approval.</li> </ul> Social Monitoring: <ul> <li style="color:black">Use Sprinklr, Brandwatch, Talkwalker, Sprout Social, Meltwater.</li> <li style="color:black">Follow the internal cadence and AE/Pharmacovigilance escalation protocols.</li> </ul> WHO YOU ARE <ul> <li style="color:black">Bachelor’s degree in marketing, communications or advertising is required.</li> <li style="color:black">3+ years managing brand social channels (organic‑first) with portfolio examples.</li> <li style="color:black">Advanced English level is required.</li> <li style="color:black">Working knowledge of paid social (boosting, test budgets, basic optimization).</li> <li style="color:black">Experience with Social Media listening tools is required.</li> <li style="color:black">Proficiency with social scheduling/monitoring tools and native analytics; basic GA4/UTM literacy.</li> <li style="color:black">Strong copywriting and short‑form video editing; accessibility best practices.</li> <li style="color:black">Experience in regulated industries (pharma/healthcare) is a plus; familiarity with PRT/MLR workflows beneficial.</li> </ul><table style="width:970.0px" border="0" cellspacing="1" cellpadding="1" align="left"> <tbody> <tr> <td colspan="3"> </td> </tr> <tr> <td colspan="3"> </td> </tr> </tbody> </table> <table style="width:970.0px;height:116.62px" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr style="height:23.125px"> <td style="vertical-align:top" colspan="4"> </td> <td style="vertical-align:top"> </td> </tr> <tr style="height:23.125px"> <td style="vertical-align:top;width:150.0px">Application Period:</td> <td style="vertical-align:top;width:200.0px">06/29/2026 - 07/06/2026</td> <td style="vertical-align:top;width:150.0px">Reference Code:</td> <td style="vertical-align:top">872669 </td> <td style="vertical-align:top"> </td> </tr> <tr style="height:23.125px"> <td style="vertical-align:top;width:150.0px">Division:</td> <td style="vertical-align:top;width:150.0px">Enabling Functions </td> <td style="vertical-align:top;width:150.0px">Location:</td> <td style="vertical-align:top">Costa Rica : Heredia : Heredia </td> <td style="vertical-align:top"> </td> </tr> <tr style="height:24.1204px"> <td style="vertical-align:top;width:150.0px">Functional Area:</td> <td style="vertical-align:top;width:150.0px">Marketing </td> <td style="vertical-align:top;width:150.0px">Work Time:</td> <td style="vertical-align:top">Full Time</td> <td style="vertical-align:top"> </td> </tr> <tr style="height:23.125px"> <td style="vertical-align:top;width:150.0px">Employment Type:</td> <td style="vertical-align:top;width:150.0px">Regular </td> <td style="vertical-align:top;width:150.0px"> </td> <td style="vertical-align:top"> </td> <td style="vertical-align:top"> </td> </tr> </tbody> </table> <table style="width:970.0px" border="0" cellspacing="1" cellpadding="1" align="left"> <tbody> <tr> <td colspan="3"> </td> </tr> <tr> <td colspan="3"> </td> </tr> <tr> <td colspan="3">Contact Us</td> </tr> <tr> <td colspan="3"> </td> </tr> <tr> <td>Address</td> <td style="width:150.0px"> </td> <td> </td> </tr> <tr> <td>Heredia, Costa Rica</td> <td style="width:150.0px"> </td> <td> <table style="width:291.0px" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr> <td style="height:19.0px;width:291.0px" height="19"> <table style="width:291.0px" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr> <td style="height:19.0px;width:291.0px" height="19"> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr> <td> </td> <td style="width:150.0px"> </td> <td> </td> </tr> <tr> <td colspan="3"> </td> </tr> <tr> <td colspan="3"> </td> </tr> </tbody> </table>

Social Media Expert (Heredia, Heredia, CR) @ Bayer

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