CEYLON COLD STORES PLC Trade Marketing Executive Ceylon Cold Stores PLC (CCS), manufacturer of Elephant House Soft Drinks and Ice Creams is a leading consumer food company in Sri Lanka. CCS is a subsidiary of John Keells Holdings PLC. The company is seeking a suitable candidate to fill the position of Trade Marketing Executive. The position exists to Assist in creation of well researched Sales, Brand and Channel initiatives that achieve overall volume & financial results of the category. Work closely with Sales & Marketing Team and assist to develop & lead execution of fully integrated, consumer, shopper and customer / channel insights based brand / category solutions and activities for customers / channels.<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Job Responsibilities</H2> </div><div><ul> <li style="font-size:10.0pt">Develop market winning trade execution objectives. <ul> <li style="font-size:10.0pt">Own the trade marketing activity plan for the beverage category.</li> <li style="font-size:10.0pt">Drive initiatives to improve trade marketing and sales execution in the market for beverage category.</li> <li style="font-size:10.0pt">Identify gaps in the market and provide sales team with relevant intervention to win in the market.</li> </ul> </li> <li style="font-size:10.0pt">Develop and lead execution of brand and channel marketing plans. <ul> <li style="font-size:10.0pt">Ensure alignment of brand marketing plan and channel marketing plans for both beverage category and all distribution channels.</li> <li style="font-size:10.0pt">Lead customized channel/customer activation such as outdoor visibility and in-store communication (display and merchandising).</li> </ul> </li> <li style="font-size:10.0pt">Coordinate with regional sales teams on brand, channel and development programs. Develop strong relationships with customers at operational level. <ul> <li style="font-size:10.0pt">Maintain regular contact with regional sales teams.</li> <li style="font-size:10.0pt">Update and communicate all trade marketing related activities to regional teams and obtain their feedback for further improvements.</li> <li style="font-size:10.0pt">Participate in regional sales activities, meetings and workshops.</li> <li style="font-size:10.0pt">Field visits.</li> <li style="font-size:10.0pt">Channel visits.</li> <li style="font-size:10.0pt">Participate in strategic partnership meetings and events.</li> </ul> </li> <li style="font-size:10.0pt">Manage channel/trade marketing budget.</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Person Specifications</H2> </div><div><ul> <li style="font-size:10.0pt;font-family:verdana, geneva, sans-serif;text-align:left">University Degree</li> <li style="font-size:10.0pt;font-family:verdana, geneva, sans-serif;text-align:left">Sales and Marketing related management secondary education</li> <li style="font-size:10.0pt;font-family:verdana, geneva, sans-serif;text-align:left">Sales & Marketing hands-on-experience.</li> <li style="font-size:10.0pt;font-family:verdana, geneva, sans-serif;text-align:left">Sound business understanding in order to implement trade marketing strategies as well as understanding of Sales, Distribution and Marketing processes and consumer & shopper behaviours.</li> <li style="font-size:10.0pt;font-family:verdana, geneva, sans-serif;text-align:left">Sound knowledge in Trade Marketing, Sales management, distribution, channel activation, display and merchandising, event negotiation and management.</li> <li style="font-size:10.0pt;font-family:verdana, geneva, sans-serif;text-align:left">Ability to work under pressure.</li> <li style="font-size:10.0pt;font-family:verdana, geneva, sans-serif;text-align:left">Strong Communication skills, interpersonal skills, leadership skills, time management, decision making ability and negotiation skills.</li> </ul></div></div></div>If you are confident that you possess the above requirement, please send your cv, which includes the names of two non-related referees. Click on the advert now to join our team via Elephant House Careers site.

Trade Marketing Executive(JC-2303) (Colombo, LK) @ John Keells Holdings Plc

About this role

Ready to apply?