<img src="https://rmkcdn.successfactors.com/c53088e5/b38084aa-1d3e-4af4-9fc1-f.png" alt="" width="98" height="98"> Country: Ukraine City: Req ID: 523485 Job Type: Full Time Workplace Type: Onsite Seniority Level: Mid-Senior Level About VIPCEM We are VIPCEM, part of CRH, the global leader in building materials solutions. Every day, we contribute to the creation of a stronger, more connected and sustainable Ukraine through the delivery of high-quality cement and concrete for essential infrastructure, residential and commercial construction, and industrial projects. As part of CRH Group, we share a commitment to responsible business, innovation, and operational excellence. With a global footprint spanning 29 countries and a workforce of approximately 75,800 employees, CRH empowers its companies to lead in their regions — and VIPCEM is proud to represent this strength in Ukraine. With VIPCEM brand coming along your life — you can rely on the roads you drive, the buildings you enter, and the structures that shape your daily life. Behind them stands the solid foundation of VIPCEM quality. From bridges to housing developments, from logistics hubs to modern manufacturing sites — we help build the future of Ukraine with every ton of cement delivered. VIPCEM — powered by global experience, built for Ukraine. Learn more about CRH and VIPCEM through the links: <a href="https://www.vipcem.com.ua">www.vipcem.com.ua</a> <a href="https://www.crh.com">www.crh.com</a> Key Tasks and Responsibilities Marketing Strategy <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="color:black;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif">Participation in the development of the marketing strategy in line with the company’s business goals</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif">Mapping the company's strategic priorities into actionable marketing initiatives and plans</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif">Lead the implementation of the company’s approved marketing strategy</li> </ul> Brand & Rebranding <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif">Ensure consistent support and development of VIPCEM’s brand positioning</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif">Participate in the company’s rebranding process and brand transformation projects</li> </ul> Marketing Materials & Communications <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif">Develop and update corporate and product presentations for internal and external stakeholders</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif">Create marketing materials for the B2B segment</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif">Supervise the quality, relevance, and consistency of external communications (website, professional channels)</li> </ul> Sales Support <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif">Provide marketing support to the sales team (materials, value propositions, etc.)</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif">Structure key messages and develop tools for effective client interactions</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif">Collect, analyze, and integrate feedback from the sales department</li> </ul> Project Management <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif">Collaborate with external contractors (design, advertising materials, etc.)</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif">Set technical requirements, supervise execution quality and deadlines</li> </ul> Analytics <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif">Conduct market, competitor, and trend analysis</li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:8.0pt;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif">Prepare analytical reports and practical recommendations for the leadership team</li> </ul> Requirements <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif;text-indent:0.4px">Higher education in Marketing, Management, Economics, or related fields</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif;text-indent:0.4px">2–3 years of marketing experience (B2B or industrial sector preferred)</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif;text-indent:0.4px">Solid understanding of marketing strategy and branding principles</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif;text-indent:0.4px">Strong command of marketing tools and communication platforms for product positioning and promotion</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif;text-indent:0.4px">English proficiency – Upper Intermediate level</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif;text-indent:0.4px">Proficient in Microsoft Office (Excel, PowerPoint) with the ability to prepare analytical reports, presentations, and visual materials for internal and external stakeholders</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif;text-indent:0.4px">Proven experience in rebranding initiatives and brand communication projects is considered an advantage</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif;text-indent:0.4px">Strong organizational skills with the ability to work independently while managing and coordinating external contractors</li> <li style="margin:0.0cm 0.0cm 8.0pt 0.4px;line-height:107%;font-size:10.0pt;font-family:arial, helvetica, sans-serif;text-indent:0.4px">Excellent communication skills, analytical mindset, structured approach, and professional reliability.</li> </ul>What VIPCEM Offers You Part of CRH – building materials for a better tomorrow A culture that values growth, learning, and internal career development Competitive salary and transparent reward structure A supportive team environment backed by global experience Access to health and well-being programs Contribution to your pension and social guarantees Opportunities to take part in large-scale infrastructure and industrial projects across Ukraine Professional development within an international business network Connect your future to VIPCEM At VIPCEM, we believe in the power of people and diverse perspectives. We are always looking for passionate individuals who want to help build the future of Ukraine — responsibly, sustainably, and with excellence. Whether you're a technical expert, production specialist, logistics manager, or commercial leader — if you are driven by impact and progress, we'd love to get to know you. Explore our current vacancies on the CRH job portal: careers.crh.com For general inquiries, please contact: [email protected] Join the team behind strong foundations If this role is not for you, but you know someone who would thrive at VIPCEM — feel free to share this opportunity. We believe great people help great people grow. VIPCEM is proud to be an equal opportunity employer We’re committed to fostering an inclusive and respectful workplace where everyone can contribute and succeed — regardless of background, experience, or beliefs. Please note: For data protection reasons, applications can only be accepted via our official career portal. VIPCEM does not accept unsolicited CVs from recruitment agencies unless formally invited by the CRH recruitment team.

Marketing Manager (Kyiv, 30, UA) @ CRH Jobs

About this role

Ready to apply?