Summary The Director, Digital Growth Strategy is a strategic, data-driven leader responsible for driving scalable, profitable customer acquisition across paid and targeted digital marketing channels. This role owns end-to-end performance marketing- from channel strategy and media optimization to experimentation, AI-enabled insights, and growth scaling. You will play a critical role in accelerating growth by combining analytical rigor, creative innovation, and strong leadership capabilities. This position is ideal for someone passionate about leveraging AI to enhance decision-making, personalization, and marketing efficiency within a competitive and regulated insurance environment. What You’ll Do: Lead Growth Strategy & Execution <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Develop and execute a comprehensive, data-driven growth marketing strategy aligned with business and revenue goals</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Identify and prioritize high-impact opportunities to scale profitable growth across acquisition channels</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Integrate AI-driven insights and predictive analytics to improve targeting and conversion outcomes</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Own and optimize the full marketing funnel—from awareness through conversion</li> </ul> Own Paid Media & Channel Performance <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Oversee all paid media channels, including paid search, paid social, display, programmatic, affiliate, and emerging platforms</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Leverage AI-based tools and automation (e.g., bid optimization, audience modeling, budget allocation) to maximize performance</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Manage agency partners and/or internal teams, ensuring accountability for results, innovation, and ROI</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Continuously optimize media spend using data, attribution models, and AI-driven recommendations</li> </ul> Drive Customer Acquisition Optimization <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Improve key acquisition metrics, including CAC, conversion rates, and LTV/CAC ratio</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Utilize advanced analytics and AI-powered segmentation to enhance targeting and personalization</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Partner with Analytics and Product teams to implement enhanced tracking, predictive modeling, and marketing intelligence capabilities</li> </ul> Champion Experimentation & A/B Testing <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Lead a structured experimentation roadmap across creative, messaging, audience, and landing pages</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Incorporate AI tools to accelerate testing cycles (e.g., automated creative testing, dynamic content generation, performance prediction)</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Build scalable frameworks to turn test results into repeatable growth strategies</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Foster a strong test-and-learn culture supported by data and machine-learning insights</li> </ul> Elevate Creative & Personalization Strategy <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Partner with creative teams to develop high-performing, data-informed ad creatives</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Use AI-driven tools to generate, test, and optimize creative assets and messaging at scale</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Drive cross-channel personalization strategies to improve engagement and conversion</li> </ul> Scale Growth with Profitability Discipline <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Identify, validate, and scale high-performing campaigns while maintaining profitability targets</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Apply AI-enabled forecasting and scenario modeling to inform investment decisions and growth planning</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Balance aggressive growth goals with disciplined financial management and ROI accountability</li> </ul> Lead Teams & Cross-Functional Collaboration <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Lead, mentor, and develop a high-performing growth marketing team</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Act as a thought leader in AI adoption, driving best practices and upskilling across the organization</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Collaborate with Product, IT, Data, Compliance, and Finance teams to implement AI capabilities responsibly</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Ensure all marketing activities comply with insurance industry regulations</li> </ul> What You’ll Bring: Required Qualifications <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">7+ years of experience in digital, growth, or performance marketing</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Proven success scaling customer acquisition through paid media and targeted marketing channels</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Demonstrated experience leveraging AI, automation, or advanced analytics to improve marketing performance</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Strong expertise with performance marketing platforms (e.g., Google Ads, Meta, programmatic platforms)</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Experience designing and executing A/B testing and experimentation frameworks</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Background in the insurance industry or another highly regulated environment</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Leadership experience, including team management or strong cross-functional influence</li> </ul> Preferred Qualifications <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Experience with AI-powered marketing tools (e.g., predictive analytics, generative AI, marketing automation platforms)</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Familiarity with attribution modeling, customer data platforms (CDPs), and advanced segmentation strategies</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Exposure to data science concepts or collaboration with machine learning teams</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:arial, helvetica, sans-serif">Strong understanding of compliance requirements in digital insurance marketing</li> </ul> Why Mapfre? As a global insurance leader with a strong local presence, we offer more than a job- we provide a purpose-driven career where your growth, well-being, and impact truly matter. Purpose & Culture: Join a company built on trust, collaboration, and inclusion. Our values guide everything we do, creating a workplace where people feel respected and empowered. Career Growth: Advance your skills through tuition reimbursement, leadership programs, and internal mobility opportunities. Your development is our priority. Social Responsibility: Contribute to meaningful initiatives through Fundación Mapfre, supporting communities and sustainability worldwide. Comprehensive Benefits: Competitive health coverage, retirement plans, paid time off, flexible work options, and lifestyle perks like employee discounts. To learn more about our benefit offerings please visit: <a href="https://mapfre.gobenefits.net/">https://mapfre.gobenefits.net/</a> Pay Philosophy: The typical starting salary range for this role is determined by several factors including skills, experience, education, certifications, and location. Some roles at Mapfre are eligible for commission and/or bonus earnings, in addition to salary, calculated based upon factors set forth in the compensation plan for the role. Salary Range $170,700 - $210,000 If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the Mapfre Insurance Talent Acquisition team at <a href="mailto:[email protected]">[email protected].</a> We are proud to be an equal opportunity employer.

Director, Digital Growth Strategy (Hybrid - Webster or Boston) (Webster, MA, US) @ MAPFRE

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