🚨 This position is for the " Brand Shiseido " under Shiseido Korea. Please note this is not a company-wide role. 🚨 MAIN PURPOSE Enhance brand awareness and visibility through continuous exposure and viral impact, while fostering strategic relationships with key stakeholders (media, influencers, KOLs, and PR/Media agencies). KEY RESPONSIBILITIES 1. PR & Digital Campaign • Develop strategic PR and Digital plans to achieve campaign-specific objectives. • Implement creative ideas and high-impact tactics to capture the attention of target audiences. • Ensure alignment with the regional team by incorporating global feedback into local activations. 2. Earned Media & Influence Leadership • Amplify brand presence by securing media coverage (e.g., magazines, broadcasting). • Produce high-impact content in partnership with local celebrities and KOLs. • Build and maintain strategic relationships with media, KOLs, influencers and MUAs, while identifying emerging talent. 3. Digital Advertisement • Plan and execute digital advertising to reach target audiences across the full purchase journey. • Diversify creative assets and optimize targeting, formats, and platforms to achieve KPI targets. • Manage owned digital channels and oversee keyword strategy for brand search (SEM). 4. Consumer Engagement • Lead the end-to-end development of brand events to deepen customer engagement. • Proactively identify and secure opportunities to penetrate new market segments for customer acquisition. • Monitor social listening and sentiment to stay ahead of consumer conversations. 5. Strategic Operational Excellence • Monitor market dynamics and competitor activities to maintain a competitive brand position. • Implement agile actions to address critical business matters (e.g., risk management, sales trends). • Manage campaign budgets, prioritizing investment in key franchises to drive growth. REQUIREMENTS • Bachelor’s degree with 6+ years of relevant experience in PR, influencer marketing, or communications, preferably within beauty, cosmetics, or FMCG. • Proven track record in end-to-end development and execution of integrated communications strategies. • Strong capability in planning, budgeting, and managing external agencies and vendors. • Deep understanding of the Korean media landscape and influencer ecosystem. • Native-level Korean and fluent English, with excellent written and verbal communication skills. • Agile and forward-thinking, with the ability to operate effectively in fast-paced, ambiguous environments while maintaining strong attention to detail and results focus. #LI-DNI

PR&Communications Manager, Brand Shiseido (Korean only) (Seoul, 11, KR) @ Shiseido

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