About this role
<p><span style="text-decoration:underline"><strong>MAIN PURPOSE</strong></span><br>Are you passionate about digital platforms and eager to make an impact in a regional marketing environment? Join our team as an Regional Digital Marketing Intern – Owned Media & Digital Experience, where you’ll play a key role in supporting the operations, optimization, and governance of our brand websites across multiple markets. This internship offers hands-on experience in digital marketing, analytics, and stakeholder collaboration—perfect for someone looking to grow in a fastpaced, dynamic setting.</p> <p><br><span style="text-decoration:underline"><strong>KEY RESPONSIBILITIES</strong></span><br><strong>1. Website Hygiene & Operations Support</strong><br>a. Conduct regular hygiene checks across regional brand.com sites, identifying and<br>resolving issues to ensure content accuracy, link integrity and SEO compliance in<br>collaboration with agency and local affiliate teams.<br>b. Identify and document issues that require escalation beyond global or agency-level<br>resolution.<br>c. Assist in maintaining centralized documentation and SOPs for webmastering<br>workflows.</p> <p><br><strong>2. Website Experience Optimization</strong><br>a. Assist in evaluating customer journeys and identifying opportunities to improve site<br>usability and user experience.<br>b. Support UX/UI audits and contribute insights to strategic enhancement projects.<br>c. Conduct competitive benchmarking to identify best practices and innovation<br>opportunities.</p> <p><br><strong>3. Analytics & Privacy Compliance</strong><br>a. Assist in GA4 audits and help implement tracking enhancements across geo-brand<br>sites.<br>b. Monitor data integrity and support tracking of GA property connections to other Google<br>platforms.<br>c. Support on data extraction and analyse e-commerce performance data to provide<br>insights that drive continuous improvement.</p> <p><br><strong>4. Cross-Market Coordination & Stakeholder Engagement</strong><br>a. Coordinate with local market teams and agency partners to follow up on SEO/SEM<br>action items and ensure timely resolution.<br>b. Manage recurring meetings with various markets and brand teams, including<br>scheduling, agenda preparation, and documentation of key outcomes.<br>c. Foster effective communication and alignment across stakeholders to support smooth<br>project execution.</p> <p><br><strong>5. Tools Governance</strong><br>a. Support the management and maintenance of regional marketing tools and access<br>rights, including Google Analytics and other platforms.<br><br><span style="text-decoration:underline"><strong>REQUIREMENTS</strong></span><br>• Currently pursuing a degree in Marketing, Communications, Business, or a related field.<br>• Strong interest in digital marketing, web operations, and user experience.<br>• Familiarity with website CMS platforms, Google Analytics, and basic HTML/CSS is a plus.<br>• Detail-oriented with strong organizational and communication skills.<br>• Excellent People and Communication skills with an ability to adapt to different personalities<br>• Ability to work independently and as part of a team in a fast-paced environment.<br>• A proactive team player who enjoys working across diverse teams and markets.</p>