MAIN PURPOSE The Regional Brand Manager, Shiseido is responsible for building long-term brand equity and delivering annual brand & business targets. She/he will play a key role in driving brand’s direction and supporting its growth strategy in Asia Pacific working closely with global brand holder, local country teams, and all key multi-functional stakeholders. Together with the Regional Brand Director, she/he will serve as the voice of the markets to ensure relevancy & sufficiency of marketing strategies & plans to support brand growth in the region. KEY RESPONSIBILITIES Marketing leadership & strategy role: <ul style="margin-bottom:0.9pt;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.9pt 0.0px;text-align:justify;line-height:96%;font-size:12.0pt;font-family:'Times New Roman', serif">Define strategy, develop and align 360 marketing plans partnering with local market teams & global brand holder to ensure successful marketing activations and launches</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Lead business performance, consumer, and campaign analysis for the brand across the region, identify business opportunities, key learnings, & insights, and define clear action plans </li> <li style="margin:0.0in 0.0in 0.9pt 0.0px;text-align:justify;line-height:96%;font-size:12.0pt;font-family:'Times New Roman', serif">Optimize ROI for marketing initiatives through insights from digital and social media analytics </li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Develop CRM strategy & plans that support overall brand objectives and to improve brand/campaign performance throughout Customer Decision Journey</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Drive and oversee regional CRM plans and execution </li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Lead price setting and alignment process across the region to ensure compliance with global pricing guidelines and define pricing opportunities where possible </li> <li style="margin:0.0in 0.0in 0.9pt 0.0px;text-align:justify;line-height:96%;font-size:12.0pt;font-family:'Times New Roman', serif">Develop VMD & assortment plans and coordinate with global and regional in-store design teams to ensure alignment and best-in-class executions</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Provide guidance to local market teams to set and achieve clear marketing goals & KPIs </li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Inspire local brand teams by encouraging global & regional best practices sharing</li> </ul> Marketing Operations and Execution: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Align, evaluate and validate the launch and marketing plans of all markets</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Track sales performance, A&P investment, and ROI </li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Lead marketing initiatives and launches forecasting process by defining regional forecast, consolidating bottoms-up forecast from all markets, analyzing, and benchmarking to maximize launch revenue and to ensure forecast accuracy</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Ensure all local brand communications comply with global brand image and guidelines</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Monitor the brand’s presence, performance and activities across in all key touchpoints</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Monitor key competitors’ activities and performances</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Prepare reports of business reviews and key marketing activities</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Serve as a marketing liaison between local markets and brand holder team</li> </ul> REQUIREMENTS <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Bachelor’s degree, preferably in Marketing or Business studies</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Minimum of 8 years of consumer marketing and retail experience required </li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Beauty industry knowledge and skincare category experience preferred </li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Prior Asia-Pacific regional experience is an advantage </li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Prior hands-on experience in planning and implementation of 360-degree marketing campaign and CRM strategy, plan and execution</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Strong business acumen, analytical, and communication skills</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Strong team player who is able to build good collaborative relationships with key stakeholders throughout the organization</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Comfortable in a flexible, fluid and occasionally ambiguous operating environment</li> </ul> Shiseido Asia Pacific is proud to be certified as a Great Place to Work® in Singapore — a testament to our commitment to employee experience and workplace culture.

Asia Pacific - Regional Brand Manager, Shiseido (Singapore, 01, SG) @ Shiseido

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