About this role
<p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif">MAIN PURPOSE</span></strong></p> <table class="MsoTableGrid" style="border-collapse:collapse;border:none" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr> <td style="width:456.35pt;padding:0.0cm 5.4pt 0.0cm 5.4pt" valign="top"> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> </td> </tr> </tbody> </table> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Re</span><span style="font-size:10.0pt;font-family:Arial, sans-serif">sponsible for</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> overall marketing for</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> </span><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif">Fragrance:</span></strong><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif"> </span></strong><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif">Narciso Rodrigeuz, ISSEY MIYAKE, TORY BURCH, as well as new brands, </span></strong><span style="font-size:10.0pt;font-family:Arial, sans-serif">ensuring seamless execution from strategy to activation</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> in</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> <strong>Mass Channel</strong></span><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif">s</span></strong><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif"> (Olive Young, </span></strong><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif">e-commerce, </span></strong><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif">etc.)</span></strong></p> <p style="margin:0.0cm 0.0cm 0.0cm 12.0pt;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif">KEY RESPONSIBILITIES</span></strong></p> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif"> </span></strong></p> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:#333333">1️</span></strong><strong><span style="font-size:10.0pt;font-family:'Segoe UI Symbol', sans-serif;color:#333333">. </span></strong><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:#333333">Marketing planning & execution </span></strong><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:#333333"> </span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="color:#333333;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">D</span><span style="font-size:10.0pt;font-family:Arial, sans-serif">evelop and execute </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">comprehensive </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">local strategic </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">plans</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> for</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">new launches, regular campaigns, and special events</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">tailored to mass channel</span><span style="font-size:10.0pt;font-family:Arial, sans-serif">s</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> (e.g., Olive Young, online </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">channels</span><span style="font-size:10.0pt;font-family:Arial, sans-serif">)</span></li> <li style="color:#333333;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Play a pivotal role by </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">creating</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">a campaign pack including the key claim and a 360-degree plan</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> for marketing, sales </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">and</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> retailers</span><span style="font-size:10.0pt;font-family:Arial, sans-serif">, </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">ensuring </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">Shiseido fragrance brands </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">and other focus products maintain strong market positioning.</span></li> <li style="color:#333333;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Manage all aspects of local development</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> and execution,</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> including animation, </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">digital advertising, </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">print production, POS materials, GWP</span><span style="font-size:10.0pt;font-family:Arial, sans-serif">s,</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">in alignment with</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> global guidelines.</span></li> <li style="color:#333333;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Ensure brand consistency in product communication and promotional activities across online and offline channels.</span></li> <li style="color:#333333;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Optimize </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">digital advertising by </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">discovering and applying advertising insights through collaboration with media agencies</span></li> <li style="color:#333333;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Collaborate cross-functionally with Sales</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> and</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> E-commerce</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">to align</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> brand &</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> product </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">strategy with </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">sales </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">promotion in the field</span><span style="font-size:10.0pt;font-family:Arial, sans-serif">.</span></li> </ul> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:#333333">2️</span></strong><strong><span style="font-size:10.0pt;font-family:'Segoe UI Symbol', sans-serif;color:#333333">. </span></strong><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:#333333">Market & Consumer Insights</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="color:#333333;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Conduct sell-</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> in & </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">out data analysis and consumer insights to track performance and identify growth opportunities in the mass beauty market.</span></li> <li style="color:#333333;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Monitor competitor activities, market trends, and pricing strategies to maintain Shiseido’s competitive edge in </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">the mass beauty market.</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> </span></li> <li style="color:#333333;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Work closely with global and regional teams to develop communication and advertising strategies aligned with the brand’s identity and positioning.</span></li> </ul> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:#333333">3️</span></strong><strong><span style="font-size:10.0pt;font-family:'Segoe UI Symbol', sans-serif;color:#333333">. </span></strong><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:#333333">Product </span></strong><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:#333333">Forecasting & Budget Management</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="color:#333333;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Ensure accurate </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">product</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> forecasting and optimal stock management to prevent overstock or shortage issues in </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">retailer channels.</span></li> <li style="color:#333333;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Allocate POSM materials appropriately across channels </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">based on the active communication with sales & Corp EC.</span></li> <li style="color:#333333;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Plan and m</span><span style="font-size:10.0pt;font-family:Arial, sans-serif">anage </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">brand budget & expense, </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">ensuring effective allocation to maximize ROI and sales growth.</span></li> <li style="color:#333333;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Monitor and analyze key product performance metrics, including turnover, market share, and sales trends.</span></li> </ul> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:#333333">4️</span></strong><strong><span style="font-size:10.0pt;font-family:'Segoe UI Symbol', sans-serif;color:#333333">. </span></strong><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif;color:#333333">Cross-functional Collaboration & Execution</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="color:#333333;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Active</span><span style="font-size:10.0pt;font-family:Arial, sans-serif">ly</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> communica</span><span style="font-size:10.0pt;font-family:Arial, sans-serif">te</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> with </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">the </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">APAC </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">brand team </span></li> <li style="color:#333333;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Collaborate with other functions & departments (Sales, SCM, RA, DC) and other agencies</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> (media, package, GWP, etc.)</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> to achieve the brand target.</span></li> </ul> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif">REQUIREMENTS</span></strong></p> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif"> </span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Bachelor’s Degree in a related field.</span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">3-6 years</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> of experience in</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">a related role.</span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Experience in </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">global</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> beauty companies is a plus.</span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Experience with Olive Young</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">and </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">beauty</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">brands</span><span style="font-size:10.0pt;font-family:Arial, sans-serif"> is preferred.</span></li> </ul> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Business-level </span><span style="font-size:10.0pt;font-family:Arial, sans-serif">English (both spoken and written).</span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Highly organized and calendar-driven, with the ability to manage multiple tasks.</span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Strong interpersonal skills with the ability to communicate effectively across departments.</span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Proficiency in Microsoft Office (Word, Excel, PowerPoint); SAP knowledge is a plus.</span></li> </ul> <p style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p>🔔 Notes<br>✅ [수습기간 안내]<br>최종 합격하여 입사가 확정된 경우, 근로계약 시작일로부터 3개월간 수습기간이 적용됩니다.</p> <p>✅ [채용서류 반환 정책]<br>『채용절차의 공정화에 관한 법률』 제11조 제6항에 따라 다음과 같이 안내드립니다.<br>당사 채용에 지원하신 분 중 최종 합격되지 않은 분에 한하여, 제출하신 채용서류의 반환을 청구하실 수 있습니다.<br>단, 아래의 경우에는 반환 대상에 해당하지 않습니다.<br>① 회사의 요구 없이 자발적으로 제출한 경우<br>② 홈페이지 또는 이메일 등 전자적 방법으로 제출한 경우<br>③ 천재지변 등 당사에 책임 없는 사유로 서류가 멸실된 경우</p> <p>* 채용서류의 반환을 원하시는 경우, 『채용절차의 공정화에 관한 법률 시행규칙』 별지 제3호 서식의 채용서류 반환청구서 양식을 작성하여 아래 이메일로 제출해 주시기 바랍니다.<br>• 이메일: [email protected]</p> <p>* 반환 청구가 확인된 날로부터 14일 이내, 청구서에 기재된 주소로 등기우편으로 발송해 드립니다. 이때 등기우편 요금은 수신자 부담으로 진행하는 점 참고하여 주시기 바랍니다.</p> <p>* 당사는 구직자의 반환 청구에 대비하여, 채용 여부 확정일로부터 최대 180일간 채용서류를 보관합니다. 해당 기간 내 반환 청구가 없는 경우, 『개인정보 보호법』에 따라 관련 서류는 안전하게 파기됩니다.</p> <p style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">#LI-DNI</span></p>