About this role
<p> </p> <p><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif">Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!</span></p> <p> </p> <p><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif">Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).</span></p> <p> </p><p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><strong>Job Summary:</strong></span></p> <div> <div> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span>As a Senior Creative, Brand Narrative Copywriter, you will define how our brands speak across the Vail Resorts portfolio. Copy is how our brands come to life. We care deeply about craft, voice, and the power of language to shape how people feel, remember, and return. This is not a production</span>‑<span>only writing role. In addition to writing campaign copy, you will lead brand voice, shape narrative systems, and connect strategy to storytelling across channels, seasons, and guest touchpoints.</span><span> </span></span></p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span><br>You are a conceptual writer and systems thinker who understands how modern brands live in the world. You know when to lead with emotion, when to be clear and direct, and how words work alongside design, media, and experience to create impact.</span><span> </span></span></p> <p> </p> </div> </div> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><strong>Job Specifications:</strong></span></p> <ul> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Starting Wage: $80,000 - $100,000 + annual bonus </span></li> </ul> <div> <ul> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Employment Type: Year Round </span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Shift Type: Full Time hours available </span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Minimum Age: At least 18 years of age </span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Housing Availability: No</span></li> </ul> <p style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> </p> <p style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><strong>Job Requirements:</strong></span></p> </div> <div> <div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Lead brand voice and narrative direction, concept development, and execution across Brand Centers of Excellence. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Define and evolve brand narrative frameworks and language systems that scale across channels. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Concept and write original, on strategy creative across digital, email, paid media, OOH, social, video, and experiential. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Translate business objectives and briefs into clear creative and brand narrative direction. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Bring perspective to the work by connecting audience insight, culture, and performance learnings. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Help shape both long-term and seasonal narrative direction in partnership with creative leadership. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Work in close partnership with an Art Director and Associate Creative Director to lead ideas from concept through execution, collaborating with designers, producers, account teams, and external partners along the way. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Present work with conviction, clarity, and a strong strategic point of view. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Guide freelance writers to ensure consistency, quality, and tone. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Contribute to a high bar, collaborative creative culture. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">And, of course, find inspiration in the mountains. </span></p> </li> </ul> </div> </div> <div> <div> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> </span></p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><strong>What You’ll Bring </strong></span></p> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Strong conceptual thinking and the ability to shape brand narratives, not just individual assets. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Ability to deliver storytelling ranging from high-level narrative and campaign concepts to precise, channel‑specific execution. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Mastery of voice and tone, with sound judgment on how and when language elevates the work. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Clear understanding of holistic, multi‑channel marketing and integrated storytelling. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Strong cultural fluency and judgment around relevance, tone, and audience context. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Ability to bridge strategy and execution with confidence. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Comfort navigating complexity, feedback, and multiple projects at once. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Collaborative mindset and a sharp point of view on creative quality. </span></p> </li> </ul> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> </span></p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><strong>Qualifications:</strong></span></p> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">7+ years of experience in copywriting, brand creative, agency and/or in-house environments. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Exceptional writing, editing, and verbal communication skills, with a proven ability to craft distinctive, high-quality copy. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Experience working across integrated campaigns and brand systems. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Ability to use or learn project management tools, creative tools, and AI tools. </span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Portfolio demonstrating narrative thinking, conceptual strength, and range. </span></p> </li> </ul> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> </span></p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><strong>Must include a link to an online portfolio of work to be considered.</strong></span></p> </div> </div> </div><p style="margin-bottom:11.0px"> </p> <p style="margin-bottom:11.0px"><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif">The expected Total Compensation for this role is $80,000 - $100,000 + annual bonus. Individual compensation decisions are based on a variety of factors.</span><br><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"> </span></p> <p style="margin-bottom:11.0px"><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif"><strong>Job Benefits</strong></span></p> <ul style="margin-bottom:11.0px"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif">Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons </span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif">MORE employee discounts on lodging, food, gear, and mountain shuttles</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif">401(k) Retirement Plan </span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif">Employee Assistance Program</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif">Excellent training and professional development</span></li> </ul> <p style="margin-bottom:11.0px"><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif">Full Time roles are eligible for the above, plus:</span></p> <ul style="margin-bottom:11.0px"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif">Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif">Free ski passes for dependents</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif">Critical Illness and Accident plans</span></li> </ul> <p style="margin-bottom:11.0px"> </p> <p style="margin-bottom:11.0px"><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif">Vail Resorts offers a ‘Hybrid’ work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays. Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.</span></p> <p style="margin-bottom:11.0px"> </p> <p style="margin-bottom:11.0px"><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif">Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. </span></p> <p style="margin-bottom:11.0px"> </p> <p style="margin-bottom:11.0px"><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif">In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. </span></p> <p style="margin-bottom:11.0px"> </p> <p style="margin-bottom:11.0px"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.</span></p> <p style="margin-bottom:11.0px"> </p> <p style="margin-bottom:11.0px"><span style="font-size:10.0pt;font-family:arial, helvetica, sans-serif">Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.</span></p> <p align="right"> </p> <p align="right"><span style="font-size:12.0px"><em>Requisition ID 515019</em><br><em>Reference Date: 01/14/2026 <br><em>Job Code Function: Creative & Design Services</em></em></span> <span style="font-size:12.0px"><em><em> </em></em></span></p>