About this role
<p> </p> <p> </p> <p>At JTI we celebrate differences, and everyone truly belongs. <strong>46,000 people from all over the world</strong> are continuously building their unique success story with us.<strong> 83% of employees feel happy </strong> working at JTI.</p> <p> </p> <p>To make a difference with us, all you need to do is bring your <strong> human best.</strong></p> <p><strong> </strong></p> <p>What will your story be? Apply now! </p> <p><strong>Learn more: <a href="https://www.jti.com/" target="_blank" rel="noopener">jti.com</a></strong></p> <p><strong> </strong></p> <p><strong> </strong></p><p style="text-align:center"> </p> <p style="text-align:center"><span style="font-family:verdana, geneva, sans-serif;font-size:18.0pt"><strong>Consumer & Trade Activation Manager Croatia</strong></span></p> <p><span style="font-family:verdana, geneva, sans-serif"><strong> </strong></span></p> <p> </p> <p><span style="font-family:verdana, geneva, sans-serif"><strong>Position</strong></span></p> <p> </p> <p><span style="font-family:verdana, geneva, sans-serif">In this role, you will lead the development and execution of Consumer & Trade Activation strategies, ensuring strong brand presence across channels and delivering on key business KPIs through impactful market execution.</span></p> <p> </p> <p> </p> <p><span style="font-family:verdana, geneva, sans-serif"><strong>Responsibilities</strong></span></p> <p> </p> <ul type="disc"> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Develop and execute consumer and trade activation strategies across key channels (HoReCa, retail, events, digital)</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Translate brand plans into effective activation initiatives and ensure high-quality execution</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Lead and develop the activation team, setting clear KPIs and driving performance</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Manage activation budget end-to-end, ensuring efficient allocation, cost control and optimization</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Track and drive performance against key KPIs, ensuring effective delivery and continuous improvement</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Define and monitor trade visibility and merchandising standards across channels</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Manage external agencies and suppliers, including coordination, negotiation and performance tracking</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Ensure strong in-market execution through close collaboration with field teams and regular market visits</span></li> </ul> <p> </p> <p> </p> <p><span style="font-family:verdana, geneva, sans-serif"><strong>Requirements</strong></span></p> <p> </p> <ul type="disc"> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Fluent in Croatian and English</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">University degree</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Advanced MS Office skills</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Minimum ~5 years of relevant FMCG experience, preferably in trade marketing or consumer & trade activation</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Proven people management experience or strong leadership potential</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Strong communication, stakeholder management and collaboration skills</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Experience working with external partners and suppliers, including negotiation</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Strong analytical mindset with solid experience in budget management and KPI-driven environments</span></li> </ul> <ul> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">High level of ownership, independence and accountability, with a focus on delivering measurable impact</span></li> </ul> <ul type="disc"> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Experience in regulated industries is an advantage</span></li> </ul> <p> </p> <p> </p> <p><span style="font-family:verdana, geneva, sans-serif"><strong>What to expect</strong></span></p> <p> </p> <ul type="disc"> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Permanent employment contract</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">International working environment</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Professional development and learning opportunities</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Life and medical insurance</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Transportation allowance</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Multisport card</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Annual vacation days above minimum legal requirement</span></li> <li style="font-family:verdana, geneva, sans-serif"><span style="font-family:verdana, geneva, sans-serif">Flexible working conditions</span></li> </ul> <p style="font-family:verdana, geneva, sans-serif"> </p><p> </p> <p>Are you ready to join us? Build your success story at JTI. Apply now!</p> <p>Next Steps:</p> <p> </p> <p>After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.</p> <p> </p> <p>At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.</p> <p> </p>