About this role
<p><img style="height:100%;width:100%" src="https://performancemanager5.successfactors.eu/doc/custom/JTIPROD/Internal_banner.jpg" alt=""></p> <p> </p> <p>At JTI we celebrate differences, and everyone truly belongs. <strong>46,000 people from all over the world</strong> are continuously building their unique success story with us.<strong> 83% of employees feel happy </strong> working at JTI.</p> <p> </p> <p>To make a difference with us, all you need to do is bring your <strong> human best.</strong></p> <p><strong> </strong></p> <p>What will your story be? Apply now! </p> <p><strong>Learn more: <a href="https://www.jti.com/" target="_blank" rel="noopener">jti.com</a></strong></p> <p><strong> </strong></p> <p><strong> </strong></p><p><strong>Title: </strong>Trade Marketing Representative<br><strong>Country: </strong>USA<br><strong>City: </strong>Fort Myers, FL<br><strong>Professional Area: </strong>Marketing & Sales<br><strong>Role:</strong> Permanent<br><strong>Reporting to:</strong> Division Manager <br><br></p> <h3 style="text-align:center"><span style="font-size:18.0pt">Trade Marketing Representative </span></h3> <p><br>This position is responsible for implementing comprehensive sales and merchandising programs for retail accounts, with the primary goal of driving sales growth.<br>The Representative utilizes their expertise, discretion, and judgment to customize sales programs to meet the specific needs of each account. Additionally, the Representative is accountable for managing a designated geographic territory and will be personally responsible for achieving the results within that area.</p> <p><span style="text-decoration:underline">This role involves regular travel throughout the state, with potentially a couple of overnight stays per month required, depending on the candidate’s location. </span></p> <h3><strong><br>Requirements:</strong></h3> <ul style="list-style-type:disc"> <li>College Graduates are welcome</li> <li>A minimum of a High School Diploma is required, with further education or experience in CPG sales (preferred)</li> <li>Valid driver's license </li> <li>Strong computer skills, including proficiency in Microsoft Office Suite</li> <li>Solid commercial understanding</li> <li>Excellent communication skills</li> <li>Strong selling skills, with a focus on the Double Win approach</li> <li>Knowledge of Synergy (reporting & data)</li> <li>Strong analytical skills</li> </ul> <p><strong>Physical requirements:</strong></p> <p>Must be willing and able to: </p> <ul style="list-style-type:disc" type="disc"> <li>lift up to 25 lbs<em>.</em></li> <li>climb step ladders (up to 10 feet in height)</li> <li>drive stakes (for signage) into the ground surface<br><br></li> </ul> <h3><strong>Areas of Responsibilities:<br><br></strong></h3> <h3><strong>Execution Planning:</strong></h3> <ul style="list-style-type:disc"> <li>Determines visit frequency in alignment with "JTI Liggett customer prioritization."</li> <li>Contributes to decision-making regarding which activities should be implemented at the outlets.</li> <li>Coordinates visit timing with customers to maximize impact.</li> <li>Plans calls based on sales data (in/out sales) from the outlets to ensure optimal outcomes.<br><br></li> </ul> <h3><strong>Strategic Insights & Business Advice:</strong></h3> <ul style="list-style-type:disc"> <li>Leverages local knowledge to identify opportunities for inclusion in the Cycle Plan.</li> <li>Analyzes JTI Liggett activity and program performance to inform future planning.</li> <li>Monitors competitor and retailer activity within the respective territory and outlets.</li> <li>Presents JTI Liggett sales data provided by the Head Office.</li> <li>Educates and guides outlets on effective tobacco category management.</li> <li>Strategically utilizes business insights (from both JTI Liggett and retailers) to strengthen sales arguments.<br><br></li> </ul> <h3><strong>Negotiation & Selling Process (Double Win):</strong></h3> <ul style="list-style-type:disc"> <li>Negotiates short-term sell-out volume agreements to boost JTI Liggett sales (e.g., trade marketing programs).</li> <li>Ensures product placement aligns with agreed planograms and checks compliance with contractual standards.</li> <li>Applies an advanced selling process, aligning JTI Liggett product benefits with customer needs.</li> <li>Proactively anticipates and addresses objections, securing commitment by highlighting the overall benefits of the JTI Liggett proposal.</li> <li>Ensures correct selling price points and that required JTI Liggett SKUs are listed.<br><br></li> </ul> <h3><strong>Logistics:</strong></h3> <ul style="list-style-type:disc"> <li>Merchandises stock and, when needed, educates store staff on the importance of product availability.</li> <li>Places or manages top-up orders on behalf of the retailer.<br><br></li> </ul> <h3><strong>Performance:</strong></h3> <ul style="list-style-type:disc"> <li>Evaluates individual performance against set objectives and identifies opportunities for future improvement.</li> <li>Records results relative to objectives in Synergy or a similar system.<br><br></li> </ul> <h3><strong>Other:</strong></h3> <ul style="list-style-type:disc"> <li>Manages various tasks and projects as they arise, or as requested by the manager.<br><br></li> </ul> <hr> <h3>What to expect: </h3> <p>At JTI Liggett, we are proud to be recognized as a <strong>Top Employer</strong> and awarded the <strong>Global Equality Standards</strong> certificate, continuing our commitment to equal pay and equal opportunities.</p> <p>Our culture is what makes JTI Liggett a fun and exciting environment to work in. We value <strong>integrity</strong>, <strong>trust</strong>, <strong>empowerment</strong>, and <strong>freedom</strong> – freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.</p> <p>We ask for <strong>accountability</strong>, <strong>ownership</strong>, <strong>results</strong>, and <strong>collaboration</strong>.</p> <p>And we care for our people's well-being. In addition to the salary, you can enjoy the following benefits:</p> <ul style="list-style-type:disc"> <li>Annual Performance-based Bonus</li> <li>Employee Stock Purchase Plan</li> <li>Personal Development Programs</li> <li>Medical, Dental & Vision Plan for employees & family members</li> <li>Life Insurance</li> <li>Matching 401(K)</li> <li>Paid Time Off (PTO)</li> <li>Paid Family Leave (20 weeks)</li> <li>Short-Term & Long-Term Disability</li> <li>Education/Tuition Assistance</li> <li>Volunteering Activities</li> <li>Employee Assistance Program (counseling services for employees & family members)</li> </ul><p> </p> <p>Are you ready to join us? Build your success story at JTI. Apply now!</p> <p>Next Steps:</p> <p> </p> <p>After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.</p> <p> </p> <p>At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.<br><br></p> <p><img style="height:102.0px;width:227.0px" src="https://performancemanager5.successfactors.eu/doc/custom/JTIPROD/Top_Employer_United_States_of_America_2025.png" alt=""> <img style="height:102.0px;width:227.0px" alt=""> <img style="height:102.0px;width:227.0px" src="https://performancemanager5.successfactors.eu/doc/custom/JTISTAGING/Top_Employer_Global_2025.png" alt=""> </p>