At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. What will your story be? Apply now! Learn more: <a href="https://www.jti.com/" target="_blank" rel="noopener">jti.com</a> Digital Acquisition Manager <div> <div> <div> <div> <div> As a Digital Acquisition Manager, you will design, execute, and continuously optimize consumer acquisition strategies across organic, paid, and partner-driven channels to grow JTI LIGGETT’s adult smoker (21+) database. You will identify, test, and scale innovative lead generation and co-registration opportunities, working with both existing and new partners to deliver against ambitious growth targets. You will operate at the center of the Digital & Innovation Strategy team, collaborating closely with cross-functional stakeholders (Sales, Procurement, Legal, IT, Strategic Insights, and more) while managing external partners and vendors to ensure efficient, compliant, and high-performing acquisition programs. </div> </div> <div> </div> </div> </div> </div> Your skills/experience <div> <div> <ul> <li style="font-family:verdana, geneva, sans-serif">Bachelor’s degree in Business, Marketing, or related field, with 5+ years of experience in consumer and trade marketing </li> <li style="font-family:verdana, geneva, sans-serif">Proven experience across both retail and digital marketing environments</li> <li style="font-family:verdana, geneva, sans-serif">Strong balance of strategic thinking and hands-on execution, with the ability to deliver end-to-end</li> <li style="font-family:verdana, geneva, sans-serif">Excellent stakeholder management skills, with experience navigating complex, cross-functional organizations</li> <li style="font-family:verdana, geneva, sans-serif">Strong analytical mindset, with the ability to translate data into actionable strategies (experience with GA or retail data is a plus)</li> <li style="font-family:verdana, geneva, sans-serif">Excellent communication and project management skills, with strong MS Office proficiency (PowerPoint, Excel, Word) </li> </ul> </div> </div> What You'll Be Doing <div> </div> <div> <ul> <li style="font-family:verdana, geneva, sans-serif">Own, manage, and continuously evolve the digital acquisition strategy for LD Cigarettes and other JTI LIGGETT tobacco/nicotine brands</li> <li style="font-family:verdana, geneva, sans-serif">Build and optimize scalable acquisition infrastructure to meet and exceed database growth targets</li> <li style="font-family:verdana, geneva, sans-serif">Select, onboard, and manage acquisition partners and vendors, including negotiating CPLs, volumes, and ensuring strong performance through regular reviews and contract management</li> <li style="font-family:verdana, geneva, sans-serif">Lead day-to-day operations of lead generation and co-registration activities, ensuring efficiency, compliance, and quality</li> <li style="font-family:verdana, geneva, sans-serif">Partner cross-functionally with Sales, Procurement, Legal, IT, Portfolio & Pricing, and Strategic Insights, as well as global stakeholders, to drive execution</li> <li style="font-family:verdana, geneva, sans-serif">Manage multiple external partners within the acquisition ecosystem, ensuring alignment with business goals</li> <li style="font-family:verdana, geneva, sans-serif">Establish and own KPI tracking and reporting frameworks, monitoring key metrics such as CPL, CAC, CLV, data quality, and conversion performance to drive continuous optimization</li> </ul> </div> What We Offer Join a dynamic and inclusive work environment which supports your professional development and personal well-being. Benefits include: <ul style="list-style-type:disc"> <li style="font-family:verdana, geneva, sans-serif">Annual performance-based bonus to reward outstanding achievements.</li> <li style="font-family:verdana, geneva, sans-serif">Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment.</li> <li style="font-family:verdana, geneva, sans-serif">Comprehensive medical, dental, and vision insurance plans for employees and their families.</li> <li style="font-family:verdana, geneva, sans-serif">Life insurance coverage to provide peace of mind.</li> <li style="font-family:verdana, geneva, sans-serif">401(K) plan with company matching contributions to support retirement planning.</li> <li style="font-family:verdana, geneva, sans-serif">Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance.</li> <li style="font-family:verdana, geneva, sans-serif">Short-term and long-term disability coverage.</li> <li style="font-family:verdana, geneva, sans-serif">Education and tuition assistance programs to foster continuous learning and career growth.</li> <li style="font-family:verdana, geneva, sans-serif">Flexible dress code fostering a comfortable and professional workplace culture.</li> <li style="font-family:verdana, geneva, sans-serif">Regular office events, snacks and drinks, and volunteering opportunities enhancing employee engagement and community contribution.</li> <li style="font-family:verdana, geneva, sans-serif">Employee Assistance Programme offering confidential counselling and support for employees and their family members.</li> </ul> Are you ready to join us? Build your success story at JTI. Apply now! Next Steps: After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type. At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know. <img style="width:702.0px;height:105.0px" src="https://dmscdn.successfactors.com/f0393a182bc3d43cdd46e3df28dbbde7d982623bb4b7f86c61d0bb748c90e7f2/static_content/a36abb4d57ae4c7aae4e/Top_Employers_NorthAmerica_UnitedStatesOfAmerica_2026.png" alt="">

Digital Acquisition Manager (RALEIGH, NC, US, 27609) @ JT International S.A.

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