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Senior Marketing Manager Japan & Korea (Tokyo, JP) @ Swiss Reinsurance Company Ltd.

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<div> <p><span style="font-family:arial, helvetica, sans-serif;color:black"> </span></p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>About the Role</span><span> </span></span></p> <p> </p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>As Senior Marketing Manager for Japan &amp; Korea, you will be at the heart of Swiss Re&apos;s commercial growth strategy in the APAX region. You will own and drive end-to-end marketing campaigns - from awareness to conversion - that deepen client relationships, elevate our brand presence, and empower origination teams to close deals with confidence. Reporting to the Head of Marketing L&amp;H Re, you will be a key connector between global strategy and local execution, ensuring that every marketing activity resonates with the cultural nuances and business dynamics of Japan and Korea.</span><span> </span></span></p> </div> <div> <div> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Key Responsibilities</span><span> </span></span></p> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Strategic Planning:</span><span> Proactively collaborate with Japan &amp; Korea Market Heads and their broader teams to develop, align, and execute local marketing strategies that integrate seamlessly with global plans across three Business Units (BUs) – L&amp;H, P&amp;C and Corporate Solutions. </span><span> </span></span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Audience Targeting:</span><span> Partner with the global marketing team and regional marketing services hub to define precise customer segments, profiles, and compelling messaging tailored to local markets.</span><span> </span></span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Marketing Activation:</span><span> Design, manage, and execute full-funnel marketing and sales enablement activities for Japan &amp; Korea, selecting the optimal channel mix while ensuring cultural sensitivity and local nuances are embedded throughout.</span><span> </span></span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Stakeholder Engagement:</span><span> Build and maintain strong relationships with local leadership teams, client underwriting teams, claims, sales, and cross-functional teams (XFTs) to align and amplify local marketing efforts across all three BUs.</span><span> </span></span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Sales Enablement &amp; Client Research:</span><span> Consult with Japan &amp; Korea leadership to identify sales enablement needs, support the implementation of global sales excellence initiatives locally, and ensure origination teams are equipped with the right materials, tools, and resources to convert leads and close deals effectively.</span><span> </span></span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>PR &amp; Media:</span><span> Collaborate closely with the media relations team to ensure message consistency, amplify campaign coverage, and effectively position Swiss Re&apos;s leaders and solutions in the marketplace — including sourcing local stories and coordinating content creation and promotional plans.</span><span> </span></span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Budget &amp; Performance Reporting:</span><span> Own the local marketing budget, respond to global performance reporting requests, and present impactful results to local leadership to continuously optimise the marketing planning cycle.</span><span> </span></span></p> </li> </ul> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;color:black"> </span></p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>About the Team</span><span> </span></span></p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>L&amp;H Marketing team sits within Swiss Re&apos;s Branding &amp; Marketing division and is dedicated to driving commercial impact through innovative, insight-led marketing across the Life &amp; Health Reinsurance business. We work closely with Business Unit Marketing Heads and local market teams to develop and execute integrated marketing strategies that span awareness, engagement, and conversion. With a collaborative, global mindset and a strong focus on local relevance, the team plays a pivotal role in strengthening Swiss Re&apos;s market presence and supporting business growth across key regions worldwide.</span><span> </span></span></p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;color:black"> </span></p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>About You</span><span> </span></span></p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>You are a seasoned marketing professional who combines strategic thinking with hands-on execution. You bring a deep understanding of complex, matrixed environments and have a natural ability to build trusted relationships across cultures and seniority levels. You are a confident communicator, a creative problem-solver, and someone who takes ownership — bringing energy, curiosity, and a results-driven mindset to everything you do. You are equally comfortable presenting to senior leadership as you are rolling up your sleeves to deliver impactful marketing initiatives on the ground.</span><span> </span></span></p> </div> <div> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>We are looking for candidates who meet these requirements:</span><span> </span></span></p> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>10+ years of experience</span><span> in marketing and communications roles with a proven track record of delivering measurable commercial impact.</span><span> </span></span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Exceptional communication skills</span><span> — strong written and verbal abilities in both </span><span>Japanese and English</span><span> (fluency in both languages is essential), with the outstanding ability to convey complex ideas clearly and effectively to diverse audiences.</span><span> </span></span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Proven project management and organisational skills</span><span> — demonstrated ability to manage multiple campaigns and stakeholders simultaneously, delivering results on time and within budget</span><span> </span></span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Ability to designs integrated marketing strategies</span><span> across channels and markets, aligning stakeholders and coordinating complex campaigns across the customer journey.</span><span> </span></span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Ensuring consistency</span><span> in messaging, timing, and execution across initiatives, with timely reporting.</span><span> </span></span></p> </li> </ul> </div> </div> <div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Industry knowledge</span><span> - familiarity with the (re)insurance sector in a B2B marketing role or a related financial services environment is strongly preferred</span><span> </span></span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Bachelor&apos;s degree</span><span> in Marketing, Management, Communications, or Economics.</span><span> </span></span></p> </li> </ul> </div> <div> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span><span>These are </span><span>additional</span><span> nice to haves:</span></span><span> </span></span></p> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Creativity:</span><span> A flair for developing innovative, culturally resonant marketing ideas that cut through in competitive markets.</span><span> </span></span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Networking:</span><span> Proven ability to build and maintain relationships with key industry influencers, networks, and event organisers across Japan and Korea.</span><span> </span></span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Adaptability:</span><span> Comfortable working in a fast-paced, matrixed, and dynamic global environment where priorities can shift and agility is key.</span><span> </span></span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Korean language skills</span><span> — proficiency in Korean is a valuable plus for engaging effectively with the Korea market.</span><span> </span></span></p> </li> </ul> </div> <div> <ul style="list-style-type:disc"> <li style="font-family:arial, helvetica, sans-serif;color:black"> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Digital marketing acumen</span><span> — experience with digital channels, marketing automation, and data-driven campaign optimisation.</span><span> </span></span></p> </li> </ul> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;color:black"> </span></p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;color:black"><span>Our company has a hybrid work model where the expectation is that you will be in the office at least three days per week. Limited travel expected. </span><span> </span></span></p> </div> <div> <p><span style="font-family:arial, helvetica, sans-serif;color:black"> </span></p> </div> </div><div class="swissre_jobtemplate"> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><strong>About Swiss Re</strong></span></p> <p> </p> <div class="swissre_jobtemplate"> <p><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif">Swiss Re is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime. We cover both Property &amp; Casualty and Life &amp; Health. Combining experience with creative thinking and cutting-edge expertise, we create new opportunities and solutions for our clients. This is possible thanks to the collaboration of more than 15,000 employees across the world.<br><br>Our success depends on our ability to build an inclusive culture encouraging fresh perspectives and innovative thinking. We embrace a workplace where everyone has equal opportunities to thrive and develop professionally regardless of their age, gender, race, ethnicity, gender identity and/or expression, sexual orientation, physical or mental ability, skillset, thought or other characteristics. In our inclusive and flexible environment everyone can bring their authentic selves to work and their passion for sustainability.<br><br>If you are an experienced professional returning to the workforce after a career break, we encourage you to apply for open positions that match your skills and experience. </span></p> <p> </p> <p><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif">We may use AI-powered tools to support the review and evaluation of applications for this position. These tools provide additional insights to our recruitment teams, but all hiring decisions are carefully reviewed and made by people. To learn more about how we use AI in recruitment and how we handle your personal data, please review our Data Privacy Statement before applying.</span></p> <p> </p> </div> </div> <style type="text/css"> .swissre_footer { position: relative; margin-top: -50px; height: 30px; clear: both; margin-bottom: 20px; background: #EEE none repeat scroll 0% 0%; line-height: 30px; padding: 0px 10px; color: #AAA; font-family: "Arial,Helvetica,sans-serif"; } .swissre_jobtemplate { width: 970px; max-width: 100%; height: auto; } .jobDisplay .job { font-family: "Arial" !important; font-size: 12px !important; } .joqReqDescription { max-width: 100%; height: auto; align: center; } .joqReqDescription ul { width: 787px; max-width: 100%; } .joqReqDescription p { width: 827px; max-width: 100%; } </style> <div class="swissre_jobtemplate"><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif"><strong>Keywords: </strong> <br><strong>Reference Code: </strong>138203 </span> <p> </p> <p> </p> </div>

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