About this role
Key Responsibilities
Marketing Data Pipeline Development Build and maintain data pipelines using PySpark in Hadoop environments to extract transform and load marketing data from internal and external platformsFirst Party Measurement and Experimentation Support A B testing incrementality testing and geobased experiments to measure true marketing lift prepare and maintain data pipelines for attribution modelling and relatedCRM and CDP Analytics Manage data flows between CRM systems and Customer Data Platforms build audience segments support personalization efforts and maintain unified customer profilesData Quality and Governance Develop data quality frameworks with automated validation checks and anomaly detection ensure data accuracy and support privacy compliance requirements GDPR CCPAAnalytics and Reporting Create automated workflows for campaign reporting and marketing performance dashboards build analytics tools that provide insights into customer acquisition ROI and campaign effectivenessCross functional Collaboration Partner with Marketing Insights and Analytics team Data Science and other functions to translate requirements into technical solutions define audience segmentation and measurement requirements for campaign deliveryThis is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Bachelors or Masters degree in Computer Science
Experience in CRM Data Analytics or related field
3-5 years of experience in data analytics or data engineering preferably with marketing data
Certifications in cloud platforms Salesforce or data management are a plus
Required Skills
Strong programming skills in Python with experience in PySpark and Spark SQL
Advanced SQL knowledge for complex data manipulation and analytics
Experience with Hadoop ecosystem components HDFS Hive YARN
Familiarity with data orchestration tools Airflow Oozie or similar
Understanding of experimentation methodologies A B testing incrementality testing and lift measurement
Knowledge of first party data strategies and privacy compliant measurement approaches
Experience with data visualization tools Tableau Power BI
Strong problem solving abilities and analytical thinking
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.