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Marketing Communications Manager (all genders) @ EMD Group (Merck KGaA / EMD Serono)

Darmstadt, Hesse, DEOnsiteFull-time
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About this role

Take on the challenge of a Marketing Communications Manager and drive innovative marketing strategies for our Testing Services business in the biopharma and pharmaceutical sectors. Lead omnichannel campaigns, collaborate with cross-functional teams, and shape our brand presence. If you excel in digital marketing and strategic planning, this is your opportunity to make a measurable impact.. Category: Communication

Skills

brand positioning and messaging developmentcontent creation and management (whitepapers, brochures, videos, web copy)social media strategy and community engagementmarketing automation tools (e.g., hubspot, marketo, salesforce marketing cloud)marketing campaign planning and performance managementmarketing analytics and kpi reporting (e.g., google analytics, crm dashboards)omnichannel marketing strategy development and executioncompetitive analysis and market intelligencedigital marketing (seo/sem, paid media, programmatic)

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