About this role
JOB TITLE Manager, Product Marketing | MAF Global Solutions | Customer Solutions - UAE
ROLE SUMMARY The Product Marketing Manager – PAY will drive marketing strategy and go-to-market execution for SHARE’s financial services products, including payments and credit cards. The role focuses on customer insights, product positioning, and cross-functional collaboration to increase member engagement, adoption, and growth in a fast-paced environment.
ROLE PROFILE
• Lead go-to-market strategies for new SHARE financial products and partnerships, ensuring full-funnel marketing execution and market awareness. • Develop product positioning, value propositions, messaging, packaging, and customer lifecycle communications to drive adoption and retention. • Create data-driven marketing strategies and briefs using customer insights, market trends, and competitor analysis. • Coordinate and oversee cross-functional campaign execution across ATL, BTL, CRM, digital, automation, and in-app channels. • Ensure launch readiness by managing assets, customer journeys, compliance approvals, stakeholder alignment, and campaign performance tracking. • Own the lifecycle marketing strategy for existing financial products, focusing on awareness, engagement, usage growth, retention, and customer stickiness. • Analyze customer behavior, campaign performance, and product metrics to identify growth opportunities, optimize conversion funnels, and improve ROI. • Manage product marketing KPIs, budgets, partner relationships, and collaboration with Finance, BI, Product, CX, and business teams to drive revenue growth and business objectives.
REQUIREMENTS
• Bachelor's degree in Marketing (Master's preferred) with 8–9+ years of Product or Growth Marketing experience, including end-to-end GTM launches; experience in loyalty, financial services, payments, credit cards, and customer analytics is highly preferred • Data-driven and analytical mindset, leveraging customer insights, analytics, and performance metrics to inform decisions. • High emotional intelligence (EQ) and strong interpersonal skills, enabling effective teamwork and relationship building. • Strong collaborator experienced in working across diverse, international, and matrixed organizations with multiple cross-functional teams. • Self-driven and results-oriented professional with strong ownership, problem-solving skills, and the ability to thrive in a fast-paced environment. • Excellent communication, presentation, and stakeholder management skills, with the ability to simplify and influence complex topics.
WHAT WE OFFER
• At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us! • Work in a friendly environment, where everyone shares positive vibes and excited about our future. • Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.