About this role
Job Title: Creative Strategist Job Type: Full-time / Remote Work Hours: PST (Pacific)
Job OverviewWe’re helping our client find a Creative Strategist to own creative direction and execution, building and operating a scalable creative system that enables confident paid media scaling and consistent growth. This role is accountable for turning customer insight, performance data, and creative intuition into repeatable, scalable ad performance.
Responsibilities Full ownership of creative direction and execution across paid media Creative angle ideation & validation Developing new angles rooted in customer insight and data Validating angles through structured testing before scale Copy & scripting Writing high-performing copy for: UGC ads VSLs Advertorials PDP content Ensuring message consistency across the funnel Creative execution & briefing Briefing creators and editors clearly and effectively Setting the standard for creative quality and performance Performance analysis Reviewing ad performance data Extracting insights and turning them into actionable creative decisions Knowing why something worked — not just that it did Creative system ownership Owning the creative testing cadence Building systems, naming conventions, and processes that scale Ensuring learnings are documented and reused Scaling the function Building and managing a creative team as required Hiring, training, and elevating talent as the business scales Create concepts, hooks, and scripts for high-performing paid ads Build and maintain a creative testing pipeline across all platforms Collaborate daily with editors to ensure briefs, scenes, and references are executed correctly Use AI tools to source or generate content for ads, including voiceovers, avatars, and B-roll Analyse ad performance inside Triple Whale and Atria to identify winners and opportunities Iterate on winning ads to extend longevity and scale spend Develop angles for new SKUs and product categories Maintain creative organisation systems, naming conventions, and asset libraries Coordinate with UGC creators to produce new content Assist the creative team in identifying creative trends, competitor insights, and new formats to test
What Success Looks LikeIn 12 months, this role is a huge win if:
A stable, scalable creative engine that consistently produces winning ads We are no longer capped by creative limitations when scaling spend There is a clear system for: Creative angle ideation Validation Scaling Knowledge transfer across ads, VSLs, PDPs, and advertorials Creative performance is predictable, learnings compound, and velocity increases
Ownership & Authority You have complete ownership of creative direction and execution You are not “supporting” creative — you are accountable for it You are expected to collaborate closely with media buyers, but creative strategy is yours If creative is the bottleneck, it’s your problem to solve — and your win to ownRequirements
Must-Have 3–7+ years’ experience in creative strategy or paid social creative roles. Has been part of a creative team spending over $300k a month on Meta Ads. Strong understanding of direct-response creative, hooks, pacing, and conversion psychology. Proven track record of developing ads that scale with significant monthly spend. Comfortable leading editors and managing creative production. Capable of working quickly in a high-volume testing environment. Strong analytical mindset — able to interpret performance data and act on it. Highly collaborative and comfortable working in a fast paced team environment. Experience with AI tools for ideation, scripting, and scene creation. Elite direct-response instincts Strong analytical thinking — able to read data and make decisions Proven copywriting ability (UGC, VSLs, advertorials) Deep customer/avatar empathy Excellent creative taste and judgement High speed of execution Ownership mentality — you take responsibility, not excuses Ability to build processes and systems Leadership capability, including hiring and developing a team Nice-to-Have Background in wellness, lifestyle, or consumer products. Experience scaling a D2C brand through paid social. Familiarity with Shopify, Triple Whale, and attribution dashboards. Experience working with UGC creators and influencer-style content. Experience in DTC performance marketing Proven experience scaling ad creative, not just testing it Comfortable owning outcomes, not just ideas Experience working with creators, editors, and media buyers Health, wellness, or pain-relief experience is a plus (but not required)